Learnit Training
Facebook Advertising Basics Course
  • Small groups
  • Covid-19 safe
  • Experienced teacher
  • Possible online
  • Practical training

In the Facebook Advertising Basics training, you will learn the basics of the advertising platform and how to manage a successful campaign.

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Facebook Advertising Basics Course

The popularity of Facebook is still unprecedented. The advertising possibilities have unparalleled targeting and the costs per click are on average a lot lower than with Google Ads. But how do you actually set up and manage an advertising campaign on Facebook?

In our Facebook Advertising Basics training, you will learn the basics of the Facebook advertising platform and how to start and manage a successful campaign. You will learn to write engaging texts and to create simple, beautiful banners.


  • Introduction of the Facebook advertising system
  • What works in practice and what doesn't?
  • Targeting
  • Create ads and banners
  • Measuring conversions
  • Analyse and improve results

Teaching methodology

During the training we alternate theory, practical exercises and reflection in a pleasant way. This not only enables you to quickly apply the knowledge, but also gives you many starting points to work with after the training. The final programme of the training course is adapted to the prior knowledge, practical experience and learning goals of the participants.

Target group

This training is ideally suited for participants who want to build more visibility online through advertising, and who do not yet have (much) experience with Facebook advertising.

Prior knowledge

No specific prior knowledge is required for this training.


This training can be followed as a separate one-day course, but is also part of our seven-day course Internet marketing. If you are looking to market on multiple social media platforms, you can also take our one-day training Social media marketing follow.


The training is provided in Dutch as standard. The trainer has a good command of the English language. Use can be made of course material in English. With a minimum of three participants, the training can also be provided entirely in English.


Prices mentioned are per person, including course material. Lunch is included in the on-site training.

On location Online
Duration 1 day 2 sessions of 3 hours
Price per day, excluding VAT € 475,- € 390,-
Total, incl. VAT € 574,75 € 471,90


After completion of the training, a Learnit certificate is issued as proof of participation.


We also organise this training online. For this we use Webbex or Zoom. Login with Skype is also possible. On request, this training can also be organised with Microsoft Teams.

The training takes 2 sessions of 3 hours, spread over 2 weeks.

  • You can participate again free of charge up to one year after the training.
  • For an additional catering fee, you can also participate in a classroom training.


The course Facebook Advertising Basics has been assessed with an average of 8.6.

"For me, the biggest plus was that the teaching material is very clear. This allows you to follow the training at your leisure without the stress of wondering what they mean. I have been very positively surprised. however, I must say that I already had some knowledge of access."

"Good course with good content and where new things are taught in an effective and efficient way.

"Useful and interesting training!"

"I thought it was a very good training and I think I learned a lot from it. And I also got tips that are really useful."

"Good story, knowledgeable and inspiring, also a dose of humour".