Learnit Training
Google Ads Basic Course
  • Small groups
  • Covid-19 safe
  • Experienced teacher
  • Possible online
  • Practical training

Our Google Ads Basic training introduces you to the world of online advertising. You will learn what is possible.

Yes, I want to know more

"If you want to know what is possible with Google ads and know what is going on in this world and take advantage of it for your business, follow the training course Google Adwords (Search Engine Advertising)." - Rating: 8.6

learnit Google Ads Basic

Google Ads Basic Course

With Google Ads, you have the opportunity to give the number of visitors to your website and your turnover an enormous boost. Entire companies have become big thanks to Ads. But how do you use Ads effectively? Our Google Ads Basics training will introduce you to the world of online advertising. You will learn what is possible and how it can contribute to the development of your business.

In the training you will learn step by step how Google Ads works, how to set up your account and how to create a campaign. We look at what your competitors are doing online and how your target audience is searching for businesses like yours online. Finally, you will learn how to monitor and improve the performance of your campaigns, and how to create a dashboard and automatic reporting.

Topics

  • Introduction to online advertising and Google Ads
  • Setting up your account, campaigns and ad groups
  • Defining and reaching the target group
  • Researching and choosing keywords
  • Writing advertisements
  • Assessing competition
  • Link with Google Analytics
  • Testing
  • Measuring and adjusting the campaign
  • Alternative tools

Teaching methodology

During the training we alternate theory, practical exercises and reflection in a pleasant way. This not only enables you to quickly apply the knowledge, but also gives you many starting points to work with after the training. The final programme of the training course is adapted to the prior knowledge, practical experience and learning goals of the participants. In combination with the Google Ads Professional training, the Google Ads Basics training course links up with the Google Ads certification, which can be done on your own initiative after completing this training course.

Target group

This training course is ideally suited for participants who want to set up a successful (online) advertising campaign with the help of Google Ads.

Note

This training can be followed as a separate one-day course, but is also part of our seven-day course Internet marketing.

Language

The training is provided in Dutch as standard. The trainer has a good command of the English language. Use can be made of course material in English. With a minimum of three participants, the training can also be provided entirely in English.

Investment

Prices mentioned are per person, including course material. Lunch is included in the on-site training.

On location Online
Duration 1 day 2 sessions of 3 hours
Price per day, excluding VAT € 475,- € 390,-
Total, incl. VAT € 574,75 € 471,90

Certificate

After completion of the training, a Learnit certificate is issued as proof of participation.


Online

We also organise this training online. For this we use Webbex or Zoom. Login with Skype is also possible. On request, this training can also be organised with Microsoft Teams.

The training takes 2 sessions of 3 hours, spread over 2 weeks.

  • You can participate again free of charge up to one year after the training.
  • For an additional catering fee, you can also participate in a classroom training.

References

The course Google Ads Basics has been assessed with an average of 8.3.

"Good presentation, enthusiastic trainer. Now I have enough knowledge to set up a Google Ads campaign. It is now mainly a matter of trying it out!"

- Google Ads Basic

"If you want to know what is possible with Google ads and know what is going on in this world and take advantage of it for your business, follow the training course Google Adwords (Search Engine Advertising)." - Rating: 8.6

Monique Beukeboom, Dutch Association of Rentmasters - Google Ads Basics

"The AdWords course of 2 February was very informative. All the time was taken to answer our questions. We also received tips and tricks regarding certain tools. In between, we had a delicious meal and were provided with delicious coffee and cake! Kudos also to Nasser, who was able to teach us 'laymen' about AdWords.

Sabine Baltjes, Cool Web Creations - Google Ads Basic

"This Google Ads course is excellent for people who want to get started with it and have little or no experience. You learn about the interface, but mainly about what good keywords would be, what you should and should not enter, what about bid strategy and automation and".

- Google Ads Basic