Google Ads Basic Course
With Google Ads, you have the opportunity to give the number of visitors to your website and your turnover an enormous boost. Entire companies have become big thanks to Ads. But how do you use Ads effectively? Our Google Ads Basics training will introduce you to the world of online advertising. You will learn what is possible and how it can contribute to the development of your business.
In the training you will learn step by step how Google Ads works, how to set up your account and how to create a campaign. We look at what your competitors are doing online and how your target audience is searching for businesses like yours online. Finally, you will learn how to monitor and improve the performance of your campaigns, and how to create a dashboard and automatic reporting.
- Introduction to online advertising and Google Ads
- Setting up your account, campaigns and ad groups
- Defining and reaching the target group
- Researching and choosing keywords
- Writing advertisements
- Assessing competition
- Link with Google Analytics
- Measuring and adjusting the campaign
- Alternative tools
During the training we alternate theory, practical exercises and reflection in a pleasant way. This not only enables you to quickly apply the knowledge, but also gives you many starting points to work with after the training. The final programme of the training course is adapted to the prior knowledge, practical experience and learning goals of the participants. In combination with the Google Ads Professional training, the Google Ads Basics training course links up with the Google Ads certification, which can be done on your own initiative after completing this training course.
This training course is ideally suited for participants who want to set up a successful (online) advertising campaign with the help of Google Ads.
This training can be followed as a separate one-day course, but is also part of our seven-day course Internet marketing
The training is provided in Dutch as standard. The trainer has a good command of the English language. Use can be made of course material in English. With a minimum of three participants, the training can also be provided entirely in English.
Prices mentioned are per person, including course material.
Lunch is included in the on-site training.
||2 sessions of 3 hours
|Price per day, excluding VAT
|Total, incl. VAT
After completion of the training, a Learnit certificate is issued as proof of participation.