Learnit Training
Google Ads Professional course
  • Small groups
  • Covid-19 safe
  • Experienced teacher
  • Possible online
  • Practical training

In our Google Ads Professional training course, you will learn to get the most out of your Ads account and to be more strategic with Ads.

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Google Ads Professional course

With Google Ads, you have the opportunity to give the number of visitors to your website and your turnover an enormous boost. Entire companies have become big thanks to Ads. But how do you use Google Ads effectively? In our Google Ads Professional training course, you will learn how to get the most out of your Ads account.

In the training you learn to use Google Ads more strategically, by better translating your business goals to the design of your campaigns. All the advanced possibilities of Google Ads are discussed, such as ad extensions, automatic bidding and remarketing. You will work in practice with those elements that are specifically interesting to you.

Topics

  • Translating business goals into KPIs
  • Advanced keyword research
  • Effective advertising on both the search network and the display network
  • Using ad extensions
  • Advertise on YouTube
  • Remarketing
  • Automatic bids
  • Using conversions and multi-channel funnels
  • Optimising ads with tests
  • Optimising a landing page with tests

Teaching methodology

During the training we alternate theory, practical exercises and reflection in a pleasant way. This not only enables you to quickly apply the knowledge, but also gives you many starting points to work with after the training. The final programme of the training course is adapted to the prior knowledge, practical experience and learning goals of the participants. In combination with the Google Ads Professional training, the Google Ads Basics training course links up with the Google Ads certification, which can be done on your own initiative after completing this training course.

Target group

The training Google Ads Professional is particularly suitable for people who already work with Google Ads, have a reasonably good basic knowledge, but would like to get more out of it.

Prior knowledge

This training assumes that you have basic knowledge of Google Ads. If you have no experience with Google Ads or just want to brush up on your basic knowledge, we recommend you first follow our Google Ads Basics training.

Language

The training is provided in Dutch as standard. The trainer has a good command of the English language. Use can be made of course material in English. With a minimum of three participants, the training can also be provided entirely in English.

Investment

Prices mentioned are per person, including course material. Lunch is included in the on-site training.

On location Online
Duration 1 day 2 sessions of 3 hours
Price per day, excluding VAT € 500,- € 415,-
Total, incl. VAT € 605,- € 502,15

Certificate

After completion of the training, a Learnit certificate is issued as proof of participation.


Online

We also organise this training online. For this we use Webbex or Zoom. Login with Skype is also possible. On request, this training can also be organised with Microsoft Teams.

The training takes 2 sessions of 3 hours, spread over 2 weeks.

  • You can participate again free of charge up to one year after the training.
  • For an additional catering fee, you can also participate in a classroom training.

References

The course Google Ads Professional is assessed with an average of 8.4.

"Very instructive. Attention was paid to my learning goal and as a result the material can be used even better in practice."

"Good training content; tailored to the trainee's needs."

"This training has given me many tools that I can easily apply in practice.

"I am very satisfied with the course. Got more out of it than I expected and that's always good."

"The training was given at a good pace and the participants were able to keep up. It was not a large group, so there was enough room for the individual. The material was in a logical order, so that by continuing the training you kept repeating the basics, which keeps them up."