Learnit Training
Google Analytics Basic Course
  • Small groups
  • Covid-19 safe
  • Experienced teacher
  • Possible online
  • Practical training

Who actually visits your website and how do these visitors behave? Google Analytics provides you with answers to these questions. This allows you to respond even more cleverly to your target group. Get more out of your website!

Yes, I want to know more

"A substantively well-designed training course, with a direct link to daily practice. Very pleasant in a friendly setting." - Rating: 8.6

learnit Google Analytics Basics

Google Analytics Basic Course

Every website owner is curious about how visitors behave on his website. Do they find what they are looking for? Are they taking the steps to become a customer? If not, where do they stop? You can get an overview of all this with Google Analytics. But how do you use it in the right way?

In our Google Analytics Basics training you learn the basics of Google Analytics and how you can use it correctly to gain insight into the behaviour of your website visitors. You will become familiar with the different screens and reports, learn which statistics are important, how you can keep track of them and what you can do to improve them.


  • Introduction of the Google Analytics platform
  • Analytics measurement principles
  • Explore all views and user interface
  • Setting up the account
  • Translating business goals into a measurement plan
  • Use of segments
  • Conversions and conversion attribution
  • Monitoring and reporting

Teaching methodology

During the training we alternate theory, practical exercises and reflection in a pleasant way. This not only enables you to quickly apply the knowledge, but also gives you many starting points to work with after the training. The final programme of the training course is adapted to the prior knowledge, practical experience and learning goals of the participants.

Target group

This training is ideally suited for participants who want more insight into the behaviour of visitors to their website, and who have little or no experience with Google Analytics.

Prior knowledge

No specific prior knowledge is required for this training.


This training can be followed as a separate one-day course, but is also part of our seven-day course Internet marketing.


The training is provided in Dutch as standard. The trainer has a good command of the English language. Use can be made of course material in English. With a minimum of three participants, the training can also be provided entirely in English.


Prices mentioned are per person, including course material. Lunch is included in the on-site training.

On location Online
Duration 1 day 2 sessions of 3 hours
Price per day, excluding VAT € 475,- € 390,-
Total, incl. VAT € 574,75 € 471,90


After completion of the training, a Learnit certificate is issued as proof of participation.


We also organise this training online. For this we use Webbex or Zoom. Login with Skype is also possible. On request, this training can also be organised with Microsoft Teams.

The training takes 2 sessions of 3 hours, spread over 2 weeks.

  • You can participate again free of charge up to one year after the training.
  • For an additional catering fee, you can also participate in a classroom training.


The course Google Analytics Basic was assessed with an average of 8.4.

"Ideal training if you haven't done anything with Google Analytics yet or if you simply want to get to know the jungle that Google Analytics can be at first sight. The possibilities are endless and this training really gives you more insight into the basics."

- Google Analytics Basics

"Useful training that teaches you everything you need to know about the basics of Google Analytics. In my opinion, it is an excellent basis for getting started with this program for the first time!"

- Google Analytics Basics

"A substantively well-designed training course, with a direct link to daily practice. Very pleasant in a friendly setting." - Rating: 8.6

Inge van Lieshout, Unidis B.V. - Google Analytics Basics

"Excellent training (basic course Google Analytics), partly individually tailored, all my learning goals answered in 1 day, immediately put into practice, beautiful location, small group, with certificate! Highly recommended!" - Rating: 8.8

Nicole Krassenberg, CLM Research and Advice BV - Google Analytics Basics