Google Analytics Basic Course
Every website owner is curious about how visitors behave on his website. Do they find what they are looking for? Are they taking the steps to become a customer? If not, where do they stop? You can get an overview of all this with Google Analytics. But how do you use it in the right way?
In our Google Analytics Basics training you learn the basics of Google Analytics and how you can use it correctly to gain insight into the behaviour of your website visitors. You will become familiar with the different screens and reports, learn which statistics are important, how you can keep track of them and what you can do to improve them.
- Introduction of the Google Analytics platform
- Analytics measurement principles
- Explore all views and user interface
- Setting up the account
- Translating business goals into a measurement plan
- Use of segments
- Conversions and conversion attribution
- Monitoring and reporting
During the training we alternate theory, practical exercises and reflection in a pleasant way. This not only enables you to quickly apply the knowledge, but also gives you many starting points to work with after the training. The final programme of the training course is adapted to the prior knowledge, practical experience and learning goals of the participants.
This training is ideally suited for participants who want more insight into the behaviour of visitors to their website, and who have little or no experience with Google Analytics.
No specific prior knowledge is required for this training.
This training can be followed as a separate one-day course, but is also part of our seven-day course Internet marketing
The training is provided in Dutch as standard. The trainer has a good command of the English language. Use can be made of course material in English. With a minimum of three participants, the training can also be provided entirely in English.
Prices mentioned are per person, including course material.
Lunch is included in the on-site training.
||2 sessions of 3 hours
|Price per day, excluding VAT
|Total, incl. VAT
After completion of the training, a Learnit certificate is issued as proof of participation.