- Small groups
- Covid-19 safe
- Experienced teacher
- Possible online
- Practical training
The development of the Internet has had a tremendous impact on how customers find and buy products and services. If your company is not yet familiar with this new form of marketing, you are missing out on opportunities and run the risk of being passed over by more online-oriented companies.
In our seven-day Online Marketing programme, you will get a complete overview of the most important sub-areas of online marketing. This starts with the translation of business objectives into online objectives and the choice of an appropriate online marketing strategy. You learn how to make your website easier to find and how to advertise online. You develop a content marketing strategy and learn how to implement it. You get insight into different social media and how you can use them to build an online community. Finally, you learn how to measure, analyse and improve your performance with the help of Google Analytics.
Day 1. Search engine optimisation
Day 2. Google Ads Basics
Day 3. Google Analytics Basics
Day 4. Facebook Advertising Basics
Day 5. e-commerce
Day 6. Social media marketing
Day 7. Content marketing
In this programme, we alternate theory, practical exercises and reflection in a pleasant way. This not only enables you to place the knowledge quickly, but also gives you many starting points to work with after the programme. The final programme of the programme is adapted to the prior knowledge, practical experience and learning goals of the participants.
This programme is ideally suited for participants who want to gain a thorough knowledge of various online marketing methods and techniques.
No specific prior knowledge is required for this course.
The training is provided in Dutch as standard. The trainer has a good command of the English language. Use can be made of course material in English. With a minimum of three participants, the training can also be provided entirely in English.
Prices mentioned are per person, including course material. Lunch is included in the on-site training.
|Duration||7 days||14 three-hour sessions|
|Price per day, excluding VAT||€ 475,-||€ 390,-|
|Total, incl. VAT||€ 4023,25||€ 3303,30|
After completion of the training, a Learnit certificate is issued as proof of participation.
We also organise this training online. For this we use Webbex or Zoom. Login with Skype is also possible. On request, this training can also be organised with Microsoft Teams.
The training lasts 14 sessions of 3 hours, spread over 14 weeks.
The course Online Marketing was assessed with an average of 8.3.
"For me, the biggest plus was that the teaching material is very clear. This allows you to follow the training at your leisure without the stress of wondering what they mean. I have been very positively surprised. however, I must say that I already had some knowledge of access."
"Interesting instructive course, added value the textbook so you can review at work or at home. Kind regards Karel Pelzer."
"Excellent, short and yet complete basic course."
"I am very satisfied with the course. Got more out of it than I expected and that's always good."
"The content of the course is excellent, you get a clear picture of the applicability of the material within your own organisation. Nice exercises and an excellent teacher who knows how to teach in an inspiring way."