Learnit Training
Online marketing course
  • Small groups
  • Covid-19 safe
  • Experienced teacher
  • Possible online
  • Practical training

Online marketing course

The development of the Internet has had a tremendous impact on how customers find and buy products and services. If your company is not yet familiar with this new form of marketing, you are missing out on opportunities and run the risk of being passed over by more online-oriented companies.

In our seven-day Online Marketing programme, you will get a complete overview of the most important sub-areas of online marketing. This starts with the translation of business objectives into online objectives and the choice of an appropriate online marketing strategy. You learn how to make your website easier to find and how to advertise online. You develop a content marketing strategy and learn how to implement it. You get insight into different social media and how you can use them to build an online community. Finally, you learn how to measure, analyse and improve your performance with the help of Google Analytics.

Topics

Day 1. Search engine optimisation

  • Basic principles of online search engines
  • How do positions in the search engines come about?
  • Various tools
  • Keyword research
  • Backlink analysis
  • Competitive analysis
  • Analysis of own website
  • Black hat VS. white hat techniques
  • Developing approaches to improve own position

Day 2. Google Ads Basics

  • Introduction to online advertising and Google Ads
  • Setting up your account, campaigns and ad groups
  • Defining and reaching the target group
  • Researching and choosing keywords
  • Writing advertisements
  • Assessing competition
  • Link with Google Analytics
  • Testing
  • Measuring and adjusting the campaign
  • Alternative tools

Day 3. Google Analytics Basics

  • Introduction of the Google Analytics platform
  • Measurement principles of Google Analytics
  • Explore all views and user interface
  • Setting up your account
  • Translating business goals into a measurement plan
  • Use of segments
  • Conversions and conversion attribution
  • Monitoring and reporting

Day 4. Facebook Advertising Basics

  • Introduction of the Facebook advertising system
  • What works in practice and what doesn't?
  • Targeting
  • Create ads and banners
  • Measuring conversions
  • Analyse and improve results

Day 5. e-commerce

  • Business models and strategy
  • Doing business online
  • Marketing techniques
  • Conversion optimisation
  • Order process and payment
  • Draw up an e-commerce plan

Day 6. Social media marketing

  • Introduction to social media marketing
  • Overview of various social media and trends
  • Internal organisation
  • Research target group
  • Setting up a social media plan
  • Channel selection
  • Reputation management
  • Optimising conversion
  • Measuring and reporting results

Day 7. Content marketing

  • Introduction to content strategy and content marketing
  • Translate business goals into content marketing goals
  • Different types of content
  • The role of online influencers
  • Online research
  • Choosing topics
  • The structure of catchy content
  • Content calendar
  • Content production
  • Promote content
  • Measure, report and improve results
  • Developing a content marketing approach

Teaching methodology

In this programme, we alternate theory, practical exercises and reflection in a pleasant way. This not only enables you to place the knowledge quickly, but also gives you many starting points to work with after the programme. The final programme of the programme is adapted to the prior knowledge, practical experience and learning goals of the participants.

Target group

This programme is ideally suited for participants who want to gain a thorough knowledge of various online marketing methods and techniques.

Prior knowledge

No specific prior knowledge is required for this course.

Language

The training is provided in Dutch as standard. The trainer has a good command of the English language. Use can be made of course material in English. With a minimum of three participants, the training can also be provided entirely in English.

Investment

Prices mentioned are per person, including course material. Lunch is included in the on-site training.

On location Online
Duration 7 days 14 three-hour sessions
Price per day, excluding VAT € 475,- € 390,-
Total, incl. VAT € 4023,25 € 3303,30

Certificate

After completion of the training, a Learnit certificate is issued as proof of participation.


Online

We also organise this training online. For this we use Webbex or Zoom. Login with Skype is also possible. On request, this training can also be organised with Microsoft Teams.

The training lasts 14 sessions of 3 hours, spread over 14 weeks.

  • You can participate again free of charge up to one year after the training.
  • For an additional catering fee, you can also participate in a classroom training.

References

The course Online Marketing was assessed with an average of 8.3.

"For me, the biggest plus was that the teaching material is very clear. This allows you to follow the training at your leisure without the stress of wondering what they mean. I have been very positively surprised. however, I must say that I already had some knowledge of access."

"Interesting instructive course, added value the textbook so you can review at work or at home. Kind regards Karel Pelzer."

"Excellent, short and yet complete basic course."

"I am very satisfied with the course. Got more out of it than I expected and that's always good."

"The content of the course is excellent, you get a clear picture of the applicability of the material within your own organisation. Nice exercises and an excellent teacher who knows how to teach in an inspiring way."