Learnit Training
Search Engine Optimisation (SEO) Course
  • Small groups
  • Covid-19 safe
  • Experienced teacher
  • Possible online
  • Practical training

In the training Search engine optimisation you learn how the search engines determine who is found well and how you can influence this.

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Search Engine Optimisation (SEO) Course

More and more often, a potential customer's search starts at a search engine. Ensuring that your website is found well is therefore increasingly important. But how do you do it? In our Search Engine Optimisation training you will learn how search engines determine which company is found well and how you can influence this.

In the training you learn to investigate which search terms your potential customers are using, who they are currently finding and why those websites are found well. You will learn all the factors that determine how high a website ranks in search engines and how you can optimise them for your website.


  • Basic principles of online search engines
  • How do positions in the search engines come about?
  • Various tools
  • Keyword research
  • Backlink analysis
  • Competitive analysis
  • Analysis of own website
  • Black hat VS. white hat techniques
  • Developing approaches to improve own position

Teaching methodology

During the training we alternate theory, practical exercises and reflection in a pleasant way. This not only enables you to quickly apply the knowledge, but also gives you many starting points to work with after the training. The final programme of the training course is adapted to the prior knowledge, practical experience and learning goals of the participants.

Target group

This training is ideally suited for participants who want to learn how to improve the findability of a website without advertising.

Prior knowledge

No specific prior knowledge is required for this training. If, in addition to search engine optimisation, you also want to know more about Google Ads, you can follow our two-day bundled training Search Engine Marketing.


The training is provided in Dutch as standard. The trainer has a good command of the English language. Use can be made of course material in English. With a minimum of three participants, the training can also be provided entirely in English.


Prices mentioned are per person, including course material. Lunch is included in the on-site training.

On location Online
Duration 1 day 2 sessions of 3 hours
Price per day, excluding VAT € 475,- € 390,-
Total, incl. VAT € 574,75 € 471,90


After completion of the training, a Learnit certificate is issued as proof of participation.


We also organise this training online. For this we use Webbex or Zoom. Login with Skype is also possible. On request, this training can also be organised with Microsoft Teams.

The training takes 2 sessions of 3 hours, spread over 2 weeks.

  • You can participate again free of charge up to one year after the training.
  • For an additional catering fee, you can also participate in a classroom training.


The course Search Engine Optimisation (SEO) has been assessed with an average of 8.4.

"Very nice school to learn a variety of training with dedicated experts."

- Search engine optimisation (SEO)