Social media marketing course
In a short time, social media have become an integral part of everyday life. Its business usefulness is now obvious to everyone. But how does that actually work, and how do you approach it? In our training Social Media Marketing you learn to look at all important social media through business eyes. You will discover where your target group is online, what role your company can play in social media and how to go about it. You will also learn how to monitor all social media activities around your brand and how to serve your community well.
- Introduction to social media marketing
- Overview of various social media and trends
- Internal organisation
- Research target group
- Setting up a social media plan
- Channel selection
- Reputation management
- Optimising conversion
- Measuring and reporting results
During the training we alternate theory, practical exercises and reflection in a pleasant way. This not only enables you to quickly apply the knowledge, but also gives you many starting points to work with after the training. The final programme of the training course is adapted to the prior knowledge, practical experience and learning goals of the participants.
This training is ideally suited for participants who want to discover how they can use social media to promote their business.
No specific prior knowledge is required for this training. Are you specifically looking for Facebook marketing? Then follow our training Facebook advertising Basics or Facebook advertising Professional.
This course can be taken separately or as part of the seven-day Online Marketing programme.
The training is provided in Dutch as standard. The trainer has a good command of the English language. Use can be made of course material in English. With a minimum of three participants, the training can also be provided entirely in English.
Prices mentioned are per person, including course material.
Lunch is included in the on-site training.
||2 sessions of 3 hours
|Price per day, excluding VAT
|Total, incl. VAT
After completion of the training, a Learnit certificate is issued as proof of participation.