Learnit Training
Storytelling course
  • Learn compelling storytelling
  • Interact with your audience
  • Enthuse your audience
  • Binding people to you and your organisation
  • Boost your self-confidence

Do you really want to draw attention to your product, company or organisation? Then storytelling is a way of attracting attention, getting your story across and even getting people to tell your story. A more beautiful way of marketing is hardly conceivable. But then your story must come across well. You will learn this during our one-day training.

Yes, I want to know more

Storytelling course

Stories capture the imagination, give meaning and inspire! Storytelling is a way of getting a message across, making contact and preferably leaving a lasting impression. It is a less rational way of communicating than simply telling who you are and what you do. With storytelling, emotion and perception come into play. A story sticks longer than a list of facts and is therefore very suitable as a marketing tool.

Not everyone is a natural storyteller, but you will learn that in our one-day Storytelling training. A story is constructed with a beginning, middle and end, there is a protagonist, a storyline with tension, evokes emotions, is true or could be true and something happens. A story, for example about your organisation, does not work if you only talk in superlatives. It is precisely the struggles that are interesting and bring you or your organisation to the fore. This is what we will work with in the training.


During the training the following topics, among others, will be discussed:

  • What do you want to convey?
  • The construction of a story
  • How do you tell a story?
  • Discover the stories
  • How do you spread your story?


After following the training you will be able to:

  • captivating storytelling;
  • seek interaction with your audience and
  • bind people to you or your organisation.

Target group

This training is ideally suited for participants who want to use storytelling to attract attention. Do you recognise yourself in one or more of the points below?

  • You want to communicate the story of yourself or your organisation
  • You want to enthuse customers and other audiences
  • You want to tell a confident story

This list is of course not complete: everyone is different. What do you want to focus on when it comes to storytelling?

Teaching methodology

In the training we alternate between concrete experience, experimenting with behaviour and techniques, reflecting and exploring theory. This way, the training programme fits in well with all types of participants. There is a lot of action in the training, so you actually experience the effect of new behaviour. This enables the recognition of success. We also emphasise that everyone is responsible for his or her own growth process and must take ownership of it. In our training we invite you to continuously reflect and make connections with practice. Our aim is to increase your insight and to let you make the translation yourself. This will increase the chance of real behavioural change.


The course description above gives you a good indication of what the training will look like. However, the content may vary slightly from training to training, depending on the prior knowledge, practical experience and learning goals of the participants. In individual intake interviews prior to the training, the learning goals of the participants are inventoried. The definitive programme of the training course is determined on this basis.


The training is provided in Dutch as standard. The trainer has a good command of the English language. Use can be made of course material in English. With a minimum of three participants, the training can also be provided entirely in English.


Prices mentioned are per person, including course material. Lunch is included in the on-site training.

On location Online
Duration 1 day 2 sessions of 3 hours
Price per day, excluding VAT € 475,- € 390,-
Total, incl. VAT € 574,75 € 471,90


After completion of the training, a Learnit certificate is issued as proof of participation.


We also organise this training online. For this we use Webbex or Zoom. Login with Skype is also possible. On request, this training can also be organised with Microsoft Teams.

The training takes 2 sessions of 3 hours, spread over 2 weeks.

  • You can participate again free of charge up to one year after the training.
  • For an additional catering fee, you can also participate in a classroom training.


The Storytelling course was assessed with an average of 8.5.

"Saar explains the theory with a lot of passion and uses good practical examples. The training alternates between theory and exercises. The exercises are challenging and afterwards you receive constructive criticism from both the trainer and fellow participants. In short: super fun training, which I can recommend to everyone!"

- Storytelling

"Nice and practical course, which is of immediate use.

- Storytelling