Learnit Training
Telephone Acquisition Course
  • Small groups
  • Covid-19 safe
  • Experienced teacher
  • Possible online
  • Practical training

Is having acquisition conversations scary? You can learn to have good conversations! This training converts uncertainty into enthusiasm, so that you can do your work with more conviction. The result: better results!

Yes, I want to know more

"The training was very informative and contained a lot of variation. The trainer was very clear and really took the time for the participants." - Rating: 8.8

learnit Telephone acquisition

Telephone Acquisition Course

Most people have reservations, or even fears, about making acquisition phone calls. How, for example, do you prevent too much reticence in the acquisition conversation? How do you make sure that you talk to the right people? How can you turn the customer's objections into arguments in favour of your product? And how do you keep control of the conversation without giving your customers a bad feeling?

With our two-day training course Telephone Acquisition, this reluctance can quickly be converted into enthusiasm. You will gain insight into your own acquisition style and you will learn how to optimise this style. You will notice that making calls is just plain fun! During the training you will first of all learn how to put your product and organisation into words: what are the advantages of your product for the customer? Once you know how to articulate what you have to offer, you can respond to the specific needs of the customer. Drawing up a call script is an efficient tool, so that you always have a guideline during the acquisition. In our training you become aware of your role in the structure of a conversation, how you can create openings in the conversation and how you can steer the conversation yourself.


  • Telephone etiquette; informing and advising
  • Customer-friendly telephony
  • Developing and operating call scripts
  • Listening and asking questions
  • Use of voice
  • Making arrangements
  • Dealing with telephone complaints
  • Dealing with difficult customers and verbal aggression
  • Sales techniques
  • Buying motives
  • Buy signals
  • Commercial conversation
  • Closure techniques

Teaching methodology

The description above gives a good indication of what the training will look like. Nevertheless, the content may differ slightly per training. At Learnit Training we think in terms of customisation: the practical situations of the participants are always our starting point and end point. During individual intake interviews prior to the training the learning goals of the participants are inventoried. On this basis, the final training programme is determined. Learning by experiencing is the most important thing in our training, because nothing is as demotivating as a teacher who spends all his or her time talking. The training requires active commitment and ownership from each participant, resulting in the discovery and development of new skills and possibilities.

Target group

The training is ideally suited for marketing employees and account managers, but also for other employees who deal with telephone acquisition in their work.

Prior knowledge

No previous knowledge is required for this training.


The training is provided in Dutch as standard. The trainer has a good command of the English language. Use can be made of course material in English. With a minimum of three participants, the training can also be provided entirely in English.


Prices mentioned are per person, including course material. Lunch is included in the on-site training.

On location Online
Duration 2 days 4 sessions of three hours
Price per day, excluding VAT € 475,- € 390,-
Total, incl. VAT € 1149,50 € 943,80


After completion of the training, a Learnit certificate is issued as proof of participation.


We also organise this training online. For this we use Webbex or Zoom. Login with Skype is also possible. On request, this training can also be organised with Microsoft Teams.

The training lasts 4 sessions of 3 hours, spread over 4 weeks.

  • You can participate again free of charge up to one year after the training.
  • For an additional catering fee, you can also participate in a classroom training.


The course Telephone acquisition has been assessed with an average of 8.4.

"The training was very informative and contained a lot of variation. The trainer was very clear and really took the time for the participants." - Rating: 8.8

H. van der Wal, Van der Meulen B.V. - Telephone acquisition

"A personal training course is highly recommended. It is tailored to your specific situation and the product you want to sell. Tips on opening sentences, question formulation and preparation." - Rating: 9.0

A. van der Sluis, LK Mediasupport - Telephone acquisition

"For those who want to improve their sales techniques in a professional and effective way or who want to know how to approach companies on the phone in a good way, this training is highly recommended." - Rating: 8.0

R. Sewraj, Flanders Investment and Trade - Telephone acquisition

"Clear and well-organised training with appropriate, practical examples." - Rating: 8.0

Y.W. Visscher, Verebus Engineering B.V. - Telephone acquisition

"A good and clear training. Short and to the point along the objectives of the day. The trainer was able to respond well to what was happening in the group. Practising conversations was fun; I received good feedback on this." - Rating: 8.0

F.J.L. Witting, Verebus Engineering B.V. - Telephone Acquisition

"Fun and informative. Theory was linked to practice in a good way. Based on the intake interviews, the 'telephone' part was significantly reduced. A good move, in my opinion. The trainer creates a safe environment and is enthusiastic and knowledgeable." - Rating: 8.2

E. Hajema - Telephone Acquisition

"Thank you very much for the acquisition training. I found the role plays particularly useful. I noticed that I already knew a lot about the subject, but I still learned new things!" - Rating: 8.2

A. Noordhuis, Netherlands Debate Institute - Telephone acquisition

"I really liked the training. Theory is well alternated with exercises focused on your own professional practice. This makes telephone acquisition a lot more fun. I have just applied the techniques I learned and with success! - Rating: 8.2

L. de Jong, Netherlands Debate Institute - Telephone acquisition

"The combination of theory and practice enabled me to immediately apply what I had learned. This has given me more confidence in calling and I can't wait to continue it in practice!" - Rating: 8.0

Tom Nieuwenhuis, ING Group N.V. - Phone Acquisition