Learnit Training
Course Commercial and creative writing
  • Small groups
  • Covid-19 safe
  • Experienced teacher
  • Possible online
  • Practical training

Met je teksten wil je je lezers overtuigen en aanzetten tot actie. Na het volgen van deze training kun je je lezer niet alleen bereiken, maar ook prikkelen en overtuigen!

Yes, I want to know more

Fine. All subjects covered, nice and varied. "-Rating: 9.0

learnit Commercial and creative Writing

Course Commercial and creative writing

Everyone writes for his work, so you too. And if you have gained some experience there, you will be able to convey your message efficiently and clearly to the reader. But sometimes more is asked of your texts. Does it matter more how you bring it: a bit more fun, shorter, more surprising. The training commercial and creative writing of Learnit can give you ideas, encourage you to play with language and provide more fun with your writing tasks.

The training of commercial and creative writing is aimed at writers who want to go beyond information with their texts. Who want to seduce their readers: to read the text, but also to get into action. For example, to agree to the quotation, to register or to buy something. We first map to whom you write, for what purpose and what. We need a little bit of marketing. If you have a good picture, you will learn strategies to get ideas. You will learn how to make an appealing and convincing formulation. And finally you write and hone until you are satisfied.


Below you will find an overview of topics that are discussed in the training commercial and creative writing. This programme can be supplemented by subjects from the participants who come out of the intake.

  • Who is my target group and what do I want the readers to do within my target group?
  • What do I need to convince the reader? What handles do I have?
  • How and where can I communicate best? What media do I use?
  • How do I structure the text? What comes first? How do I shut down?
  • Digital or on paper, does that make any difference?
  • Storytelling, blogging... Is that what for me, my organization, my target group?
  • How do I draw attention?
  • How do I get new ideas?
  • How do I formulate pleasantly and easily readable?


This training is especially practical. Of course we exchange listening, sharing, trying and reflecting (also among themselves). During the training you will go out of your own company, products and (commercial) writing tasks. Thanks to the input of the trainer and the other participants you will soon look at it with different eyes. Practice-oriented and playful assignments force you to convert that other view into your own words. And that again to turn, stretch, shorten...


The training of commercial and creative writing is suitable for anyone who writes commercial texts for his work to convince. For example: advertisements, vacancies, quotations, blogs and proposals. Seducing and surprising play an important role in this.

The training focuses mainly on the Dutch language area. But commercial writing is more international than you think. If you have to write English, German or French for your work, you can still get the most tips out of the feet.

If you mainly write short informative documents like letters and emails, then the training customer-focused writing might be better for you. For longer convincing texts with a greater role for argumentation than for temptations you can write clear texts in the training. Interested parties who mainly have questions about flawless writing, we strongly recommend the training Dutch spelling and grammar. Feel free to contact Learnit to get advice!

Prior knowledge

For the training commercial and creative writing you have to be able to read and write Dutch at MBO level.


The subjects above are certainly given attention because they directly contribute to more convincing, more surprising and more readable texts. How the program is filled in exactly depends on the intakes that the trainer decreases shortly before the training dates, by mail or by telephone. So you can certainly take points.

Do you have in your team or in the Department of colleagues who are having the same questions? Or do you want a training that is even more attuned to your work practice and/or that of your colleagues? Please contact us to discuss the customised possibilities.


The training is provided by default in Dutch. The trainer controls the English language. English course material can be used. When registering at least 3 participants, the training can also be provided entirely in English.


Mentioned prices are per person, including course material. Lunch is included in the training on location.

On location Online
Duration 2 days 4 sessions
Price per day, excl. VAT € 475,- € 390,-
Total, incl. VAT € 1149,50 € 943,80


After completing the training, a LEARNIT certificate will be issued as proof of participation.


We organiseren deze training ook online. Hiervoor maken we gebruik van Webbex of Zoom. Inloggen met Skype is ook mogelijk. Op verzoek kan deze training ook met Microsoft Teams worden georganiseerd.

The training lasts 4 sessions of 3 hours, spread over 4 weeks.

  • Until one year after the training you can participate for free.
  • Against payment of the catering costs you can also participate in a classroom training.


De cursus Commercieel en creatief schrijven is beoordeeld met een gemiddelde van 8.2.

“Prima. Alle onderwerpen gedekt, lekker afwisselend.” - Be­oor­de­ling: 9.0

E. Otten, Fenedex - Commercieel en creatief schrijven

“De trainer was belangstellend en in staat de stof op een prettige manier over te brengen.” - Be­oor­de­ling: 7.8

Anoniem - Commercieel en creatief schrijven

“Doordat tijdens de training gebruik wordt gemaakt van je eigen teksten, zie je direct wat je verbeterpunten zijn. Dit maakt het makkelijker om het geleerde in de praktijk te gaan brengen.” - Be­oor­de­ling: 8.0

A. v.d. Vliet, Fenedex - Commercieel en creatief schrijven

“De trainer legde alles goed uit en stond open voor wat wij verwachten en vonden. Was echt een goede trainer, heel prettig.” - Be­oor­de­ling: 8.2

Anoniem - Commercieel en creatief schrijven

“De inhoud was prima, perfect toegepast op mijn specifieke situatie. Ik heb goede toepasbare tips gekregen.” - Be­oor­de­ling: 10.0

M.M.A. van der Loo, DataExpert - Commercieel en creatief schrijven

“De inhoud van de training was goed. In betrekkelijk korte tijd kreeg je inzicht in de mogelijkheden om je webteksten puntiger en je boodschap duidelijker neer te zetten. De trainer pakte de training helder en met kennis van zaken aan. Ze had de training op de ingebrachte teksten van de deelnemers gericht, zodat je in de praktijk zag wat er nog veranderd en verbeterd kan worden.” - Be­oor­de­ling: 7.4

Anoniem - Commercieel en creatief schrijven

“Voorafgaand aan de training vond er een gesprek plaats met de trainer en kon ik stukken die ik geschreven had opsturen. Ook de doelen die ik wilde behalen waren van te voren helder. Zo werd de training echt een maatwerk training. Ik heb veel goede schrijftips gekregen.” - Be­oor­de­ling: 8.3

Marloe Dresens - Commercieel en creatief schrijven

“De inhoud van de training was precies wat ik nodig had. Van te voren heeft de trainer gevraagd welke onderwerpen ik wilde bespreken. Op basis van mijn antwoord heeft zij het lesprogramma samengesteld. Ik vond het fijn dat we veel praktijkoefeningen hebben gedaan en dat dit werd uitgevoerd direct na het bespreken van de stof. De duur van de training was lang genoeg. Ik kreeg één op éém les, dus ik kreeg genoeg aandacht en tijd om vragen te stellen en mijn opdrachten te maken.” - Be­oor­de­ling: 8.4

N. van den Barselaar, ENECO Energie - Commercieel en creatief schrijven

“Praktisch, up to date.” - Be­oor­de­ling: 7.0

M. Kuijpers, Fenedex - Commercieel en creatief schrijven

“Professioneel, klantgericht, verplaatst zich in onze organisatie.” - Be­oor­de­ling: 8.0

F. Flinterman, Fenedex - Commercieel en creatief schrijven

“De inhoud was heel uitgebreid. Het was prettig dat we maar met drie cursisten waren, waardoor we veel aandacht kregen. De opbouw van lesprogramma was goed.” - Be­oor­de­ling: 7.6

R. de Vries-Bruning, Koninklijke Visio - Commercieel en creatief schrijven

“Een compacte heldere training, waarin ik in korte tijd mijn tekst vanuit een ander perspectief heb gezien.” - Be­oor­de­ling: 8.2

H. Kokje, Fenedex - Commercieel en creatief schrijven