Crisis communication course
Crisis? Hold Your own communication
Crisis situations within an organisation can take many forms, for example personal, financial, an accident or dangerous situation, a scandal, natural violence. Whatever the type of crisis, in order to prevent or limit escalation and damage to reputation, everything comes down to communicating quickly and effectively. A good crisis management plan is indispensable for this. Crisis communication forms an essential part of this plan. Because in today's society, in which almost everyone is online 24/7, news spreads at lightning speed.
How do you prepare your organisation for crisis situations? How do you control your crisis communication yourself and do you prevent the reporting of the crisis from leading to a life of its own? You learn it in the two-day Crisis communication course of Learnit.
In the two-day Crisis communication course, you will learn how to anticipate possible crises as an organisation. How to shapes the crisis word lining well and the media commitment as partners. And how your reputation damage occurs, restricts or recovers. Using current examples and situations from your daily practice, you'll get started with the parts of the crisis Communicatieplan and put a solid foundation for good crisis management within your organization.
During the training Crisis communication, the following topics are discussed:
Crisis? What crisis?
- The consequences of a crisis for your company
- Crisis or opportunity? You have it in your hand
- Why the header-in-the-sand method does not work
Well prepared for crisis situations
- Why good crisis management?
- The importance of a crisis process and protocol
- What dangers does your organization run?
- Crises and the expectations of your environment
- Internal communication in a crisis
Compiling a crisis team
- What employees?
- What is their job?
- Practice with the crisis team
Establishing a crisis Communicatieplan
- Performing environmental analyses
- Worst case scenarios as a starting point
- Crisis Communication and media
- Crisis goal
- Crisis response
- Solving crises
Success Factors Crisis communication
- Process statement: The factual information
- Interests Victims Central
- Creating Peace in communication
- Compassion, emotion and empathy
- Transparency: How far do you want to go?
Crisis word lining and media strategy
- Media: Drivers or partners?
- Press conferences and interviews
- Images/visual Resources
Leadership in crisis situations
- Show decisiveness
- Speak with one mouth
- Focus on online
- Keep the direction
- Crisislog went
- Closing the crisis
- Improving the approach
The ALERT model for crisis communication
The training Crisis communication is suitable for anyone involved in setting up and executing the crisis communication within his or her organization. For example (communication) managers, communication professionals, spokespersons, press officers and social media managers.
In the Crisis Communication course we will work in a practical and interactive way with exercises and examples from the daily practice of the participants. This creates a better understanding of what crisis communication means and how you, as an organisation, anticipate crisis situations. On the basis of the assignments, you will create a good basis for the communication plan for your organisation. At the start of the training you will receive the book "Crisis communication for everyone" and a training folder. In addition, you will be given access to our online learning environment.
At the end of the Crisis communication course:
- Do you know what consequences a crisis can have for your organization.
- Do you know the importance of a good crisis process and crisis protocol.
- Do you know the ALERT model for crisis communication and you can apply it.
- Are you aware of the impact of the media on a crisis situation and you can use this influence to your advantage.
- You can compose an expert crisis team.
- You can apply different tactics and resources for your crisis communication.
- You can stick to the ball by good crisis word lining and media strategy.
- Do you know how to evaluate a crisis afterwards and what to look out for.
- Have your grips to restore your organization's reputation after a crisis.
No specific prior knowledge is required for the training Crisis communication.
The training is provided by default in Dutch. The trainer controls the English language. English course material can be used. When registering at least 3 participants, the training can also be provided entirely in English.
Mentioned prices are per person, including course material.
Lunch is included in the training on location.
||4 sessions of three hours
|Price per day, excl. VAT
|Total, incl. VAT
After completing the training, a LEARNIT certificate will be issued as proof of participation.