Learnit Training
Course Google Ads Basics
  • Small groups
  • Covid-19 safe
  • Experienced teacher
  • Possible online
  • Practical training

"If you want to know what is possible with Google ads and know what is going on in this world and benefit from it for your company, then follow the training Google Adwords (Search Engine Advertising). - Rating: 8.6

learnit Google Ads Base

Course Google Ads Basics

With Google Ads you have the possibility to boost the number of visitors to your website and your turnover. Complete companies have grown thanks to Ads. But how do you use Ads effectively? In our Google Ads Basis training you will get an introduction to the world of online advertising. You will learn what is possible and how it can contribute to the development of your company.

In the training you will learn step by step how Google Ads works, how to set up the account and how to set up a campaign. In addition, we look at what your competitors do online and how your target group searches online for companies like yours. Finally, you will learn how to monitor and improve the performance of your campaigns, and how to create a dashboard and automatic reporting.


  • Introduction online advertising and Google Ads
  • Organizing your account, campaigns and ad groups
  • Target group and reach
  • Examine and choose keywords
  • Writing AD texts
  • Assessing competition
  • Link to Google Analytics
  • Test
  • Measuring and adjusting the campaign
  • Alternative tools


In the training we alternate theory, practical exercises and reflection in a pleasant way. This not only allows you to place the knowledge quickly, but also gives you a lot of leads that you can use after the training. The final programme of the training is adapted to the prior knowledge, practical experience and learning objectives of the participants. The Google Ads Basic training, in combination with the Google Ads Professional training, links up with the Google Ads certification, which can be done on your own initiative after completion of this training.


This training is ideally suited for participants who want to set up a successful (online) advertising campaign using Google Ads.


This training can be followed as a single one-day training, but is also part of our seven trajectory Internet Marketing.


The training is provided by default in Dutch. The trainer controls the English language. English course material can be used. When registering at least 3 participants, the training can also be provided entirely in English.


Mentioned prices are per person, including course material. Lunch is included in the training on location.

On location Online
Duration 1 day 2 sessions of three hours
Price per day, excl. VAT € 475,- € 390,-
Total, incl. VAT € 574,75 € 471,90


After completing the training, a LEARNIT certificate will be issued as proof of participation.


We also organize this training online. For this we use Webbex or Zoom. Logging in with Skype is also possible. On request this training can also be organized with Microsoft Teams.

The training lasts 2 sessions of 3 hours, spread over 2 weeks.

  • Until one year after the training you can participate for free.
  • Against payment of the catering costs you can also participate in a classroom training.


De cursus Google Ads Basis is beoordeeld met een gemiddelde van 8.3.

"AdWords course of February 2 was a very informative course. We took a quiet time to answer our questions. We also received tips and tricks on certain tools. In between, still deliciously eaten and equipped with delicious coffee and cake! Also for Nasser, who was able to make our ' layman ' things wise on the subject of AdWords.

Sabine Baltjes, Cool Web Creations - Google Ads Basis

"This Google Ads course is excellent for people who want to work with it and have little or no experience. You will learn about the interface but especially about what good keywords would be, what to enter and what not to enter, what about bid strategy and automation and".

- Google Ads Base

"Good presentation, enthusiastic trainer. Now you have enough knowledge to set up a Google Ads campaign. It is now mainly a matter of trying!"

- Google Ads Base

“Wil je weten wat er mogelijk is met Google advertenties en weten wat er speelt in deze wereld en daar voor jouw bedrijf afgestemd voordeel uit halen, volg dan de training Google Adwords (Search Engine Advertising).” - Be­oor­de­ling: 8.6

Monique Beukeboom, Nederlandse Vereniging van Rentmeesters - Google Ads Basis