Course Google Ads Basics
With Google Ads you have the possibility to boost the number of visitors to your website and your turnover. Complete companies have grown thanks to Ads. But how do you use Ads effectively? In our Google Ads Basis training you will get an introduction to the world of online advertising. You will learn what is possible and how it can contribute to the development of your company.
In the training you will learn step by step how Google Ads works, how to set up the account and how to set up a campaign. In addition, we look at what your competitors do online and how your target group searches online for companies like yours. Finally, you will learn how to monitor and improve the performance of your campaigns, and how to create a dashboard and automatic reporting.
- Introduction online advertising and Google Ads
- Organizing your account, campaigns and ad groups
- Target group and reach
- Examine and choose keywords
- Writing AD texts
- Assessing competition
- Link to Google Analytics
- Measuring and adjusting the campaign
- Alternative tools
In the training we alternate theory, practical exercises and reflection in a pleasant way. This not only allows you to place the knowledge quickly, but also gives you a lot of leads that you can use after the training. The final programme of the training is adapted to the prior knowledge, practical experience and learning objectives of the participants. The Google Ads Basic training, in combination with the Google Ads Professional training, links up with the Google Ads certification, which can be done on your own initiative after completion of this training.
This training is ideally suited for participants who want to set up a successful (online) advertising campaign using Google Ads.
This training can be followed as a single one-day training, but is also part of our seven trajectory Internet Marketing
The training is provided by default in Dutch. The trainer controls the English language. English course material can be used. When registering at least 3 participants, the training can also be provided entirely in English.
Mentioned prices are per person, including course material.
Lunch is included in the training on location.
|Price per day, excl. VAT
|Total, incl. VAT
After completing the training, a LEARNIT certificate will be issued as proof of participation.