Learnit Training
Google Analytics Basics Course
  • Small groups
  • Covid-19 safe
  • Experienced teacher
  • Possible online
  • Practical training

Wie bezoekt je website eigenlijk en hoe gedragen deze bezoekers zich? Google Analytics geeft je een antwoord op deze vragen. Zo kun je nog slimmer inspelen op je doelgroep. Haal meer uit je website!

Yes, I want to know more

"A well-structured training, with a direct link to daily practice. The staff were very friendly and helpful. "-Rating: 8.6

learnit Google Analytics Basics

Google Analytics Basics Course

Every website owner is curious how visitors behave on their website. Do they find what they are looking for? Do they take the steps to become a customer? If not, where do they hook? You can get it all in the picture with Google Analytics. But how do you use that in the right way?

In Our training Google Analytics Basics , you'll learn the basics of Google Analytics and how you can use it in the right way to understand the behavior of your website visitors. Familiarize yourself with the different screens and reports, learn what statistics are important, how you can track them and what you can do to improve them.


  • Introducing the Google Analytics platform
  • Measurement principles of Analytics
  • Explore all views and user interface
  • Account Setup
  • Translating business goals into a measurement plan
  • Use of segments
  • Conversions and Conversion attribution
  • Monitoring and reporting


In The training We exchange theory, practical exercises and reflection in a pleasant way. This way you can not only quickly place the knowledge, but you also have many points of contact where you can get started after the training. The final training programme is adapted to the knowledge, practical experience and learning objectives of the participants.


This training is ideally suited for participants who want more insight into the behaviour of the visitors on their website, and have no or little experience with Google Analytics.

Prior knowledge

No specific prior knowledge is required for this training.


This training can be followed as a single one-day training, but is also part of our seven trajectory Internet Marketing.


The training is provided by default in Dutch. The trainer controls the English language. English course material can be used. When registering at least 3 participants, the training can also be provided entirely in English.


Mentioned prices are per person, including course material. Lunch is included in the training on location.

On location Online
Duration 1 day 2 sessions
Price per day, excl. VAT € 475,- € 390,-
Total, incl. VAT € 574,75 € 471,90


After completing the training, a LEARNIT certificate will be issued as proof of participation.


We organiseren deze training ook online. Hiervoor maken we gebruik van Webbex of Zoom. Inloggen met Skype is ook mogelijk. Op verzoek kan deze training ook met Microsoft Teams worden georganiseerd.

The training lasts 2 sessions of 3 hours, spread over 2 weeks.

  • Until one year after the training you can participate for free.
  • Against payment of the catering costs you can also participate in a classroom training.


De cursus Google Analytics Basis is beoordeeld met een gemiddelde van 8.3.

"Ideal training if you haven't done anything with Google Analytics yet or if you just want to get acquainted with the jungle that Google Analytics can be at first sight. The possibilities are endless and this training really gives you more insight into the basics."

- Google Analytics Base

“Een inhoudelijk goed opgezette training, met een directe link naar de dagelijkse praktijk. Erg prettig in een gemoedelijke setting.” - Be­oor­de­ling: 8.6

Inge van Lieshout, Unidis B.V. - Google Analytics Basis

“Uitstekende training (basiscursus Google Analytics), deels individueel afgestemd, al mijn leerdoelen in 1 dag beantwoord, meteen in de praktijk te brengen, prachtige locatie, kleine groep, met certificaat! Zeer aan te raden!” - Be­oor­de­ling: 8.8

Nicole Krassenberg, CLM Onderzoek en Advies BV - Google Analytics Basis

"Handy training that teaches you all about the basics of Google Analytics. I think it's an excellent basis to start working with this program for the first time!"

- Google Analytics Base