Google Analytics Basics Course
Every website owner is curious how visitors behave on their website. Do they find what they are looking for? Do they take the steps to become a customer? If not, where do they hook? You can get it all in the picture with Google Analytics. But how do you use that in the right way?
In Our training Google Analytics Basics , you'll learn the basics of Google Analytics and how you can use it in the right way to understand the behavior of your website visitors. Familiarize yourself with the different screens and reports, learn what statistics are important, how you can track them and what you can do to improve them.
- Introducing the Google Analytics platform
- Measurement principles of Analytics
- Explore all views and user interface
- Account Setup
- Translating business goals into a measurement plan
- Use of segments
- Conversions and Conversion attribution
- Monitoring and reporting
In The training We exchange theory, practical exercises and reflection in a pleasant way. This way you can not only quickly place the knowledge, but you also have many points of contact where you can get started after the training. The final training programme is adapted to the knowledge, practical experience and learning objectives of the participants.
This training is ideally suited for participants who want more insight into the behaviour of the visitors on their website, and have no or little experience with Google Analytics.
No specific prior knowledge is required for this training.
This training can be followed as a single one-day training, but is also part of our seven trajectory Internet Marketing
The training is provided by default in Dutch. The trainer controls the English language. English course material can be used. When registering at least 3 participants, the training can also be provided entirely in English.
Mentioned prices are per person, including course material.
Lunch is included in the training on location.
|Price per day, excl. VAT
|Total, incl. VAT
After completing the training, a LEARNIT certificate will be issued as proof of participation.