Learnit Training
Google Analytics Basics Course
  • Small groups
  • Covid-19 safe
  • Experienced teacher
  • Possible online
  • Practical training

Who actually visits your website and how do these visitors behave? Google Analytics gives you an answer to these questions. This way you can respond even smarter to your target group. Get more out of your website!

Yes, I want to know more

"A well-structured training, with a direct link to daily practice. The staff were very friendly and helpful. "-Rating: 8.6

learnit Google Analytics Basics

Google Analytics Basics Course

Every website owner is curious how visitors behave on their website. Do they find what they are looking for? Do they take the steps to become a customer? If not, where do they hook? You can get it all in the picture with Google Analytics. But how do you use that in the right way?

In Our training Google Analytics Basics , you'll learn the basics of Google Analytics and how you can use it in the right way to understand the behavior of your website visitors. Familiarize yourself with the different screens and reports, learn what statistics are important, how you can track them and what you can do to improve them.


  • Introducing the Google Analytics platform
  • Measurement principles of Analytics
  • Explore all views and user interface
  • Account Setup
  • Translating business goals into a measurement plan
  • Use of segments
  • Conversions and Conversion attribution
  • Monitoring and reporting


In The training We exchange theory, practical exercises and reflection in a pleasant way. This way you can not only quickly place the knowledge, but you also have many points of contact where you can get started after the training. The final training programme is adapted to the knowledge, practical experience and learning objectives of the participants.


This training is ideally suited for participants who want more insight into the behaviour of the visitors on their website, and have no or little experience with Google Analytics.

Prior knowledge

No specific prior knowledge is required for this training.


This training can be followed as a single one-day training, but is also part of our seven trajectory Internet Marketing.


The training is provided by default in Dutch. The trainer controls the English language. English course material can be used. When registering at least 3 participants, the training can also be provided entirely in English.


Mentioned prices are per person, including course material. Lunch is included in the training on location.

On location Online
Duration 1 day 2 sessions of three hours
Price per day, excl. VAT € 475,- € 390,-
Total, incl. VAT € 574,75 € 471,90


After completing the training, a LEARNIT certificate will be issued as proof of participation.


We also organize this training online. For this we use Webbex or Zoom. Logging in with Skype is also possible. On request this training can also be organized with Microsoft Teams.

The training lasts 2 sessions of 3 hours, spread over 2 weeks.

  • Until one year after the training you can participate for free.
  • Against payment of the catering costs you can also participate in a classroom training.


The course Google Analytics Basic has been assessed with an average of 8.3.

"A well-designed training course in terms of content, with a direct link to daily practice. Very pleasant in a convivial setting." - Rating: 8.6

Inge van Lieshout, Unidis B.V. - Google Analytics Basis

"Ideal training if you haven't done anything with Google Analytics yet or if you just want to get acquainted with the jungle that Google Analytics can be at first sight. The possibilities are endless and this training really gives you more insight into the basics."

- Google Analytics Base

"Handy training that teaches you all about the basics of Google Analytics. I think it's an excellent basis to start working with this program for the first time!"

- Google Analytics Base

"Excellent training (basic course Google Analytics), partly individually tailored, all my learning goals answered in 1 day, immediately put into practice, beautiful location, small group, with certificate! Highly recommended!" - Review: 8.8

Nicole Krassenberg, CLM Onderzoek en Advies BV - Google Analytics Basis