Online marketing course

The development of the internet has had a tremendous impact on how customers find and buy products and services. If your company has no knowledge of this new form of marketing, you are missing out on opportunities and run the risk of being overtaken by more online oriented companies.

In our seven-day Online Marketing course you will get a complete overview of the most important sub-areas of online marketing. This starts with translating business objectives into online objectives and choosing a suitable online marketing strategy. You will learn how to make your website easier to find and how to advertise online. You develop a content marketing strategy and learn how to implement it. You gain insight into different social media and how you can use these to build an online community. Finally, you'll learn how to measure, analyze and improve your performance using Google Analytics.

Topics

Day 1. Search Engine Optimization

• Basic principles of online search engines
• How do positions in the search engines come into being?
• Various tools
• Keyword Research
• Backlinkanalyse
• Competition analysis
• Analysis of your own website
• Black hat VS. White hat Techniques
• Develop an approach to improve its own position

Day two. Google Ads Base

• Introduction online advertising and Google Ads
• Organizing your account, campaigns and ad groups
• Target group and reach
• Examine and choose keywords
• Writing AD texts
• Assessing competition
• Link to Google Analytics
• Test
• Measuring and adjusting the campaign
• Alternative tools

Day 3. Google Analytics Basics

• Introducing the Google Analytics platform
• Measurement principles of Google Analytics
• Explore all views and user interface
• Setup your account
• Translating business goals into a measurement plan
• Use of segments
• Conversions and Conversion attribution
• Monitoring and reporting

Day 4. Facebook Advertising Base

• Introducing the Facebook advertising system
• What works in practice and what doesn't?
• Target Audience
• Creating Ads and Banners
• Measuring conversions
• Analyzing and improving results

Day 5. E-commerce

• Business models and strategy
• Doing business online
• Marketing Techniques
• Conversion optimization
• Ordering process and payment
• Drafting e-commerce plan

Day 6. Social Media Marketing

• Introduction to social media marketing
• Overview of various social media and trends
• Internal organization
• Research target Group
• Setting up social media plan
• Channel selection
• Reputation Management
• Optimizing conversion
• Measurement and reporting of results

Day 7. Content Marketing

• Introduction to content strategy and content marketing
• Translating business goals to content Marketingdoelstellingen
• Different types of content
• The role of online influencers
• Online research
• Choose Topics
• The structure of catchy content
• Content Calendar
• Content production
• Promote Content
• Measuring, reporting and improving results
• Develop content marketing approach

Lesmethodiek

In This process we exchange theory, practical exercises and reflection in a pleasant way. As a result, you can not only quickly place the knowledge, but you also have many points of contact where you can get started after the journey. The final programme of the course is adapted to the knowledge, practical experience and learning objectives of the participants.

Target

This trajectory is ideally suited for participants who want to acquire a thorough knowledge of various online marketing methods and techniques.

Prior knowledge

No specific prior knowledge is required for this route.

Language

The training is provided by default in Dutch. The trainer controls the English language. English course material can be used. When registering at least 3 participants, the training can also be provided entirely in English.

We also organize this training online. For this we use Webbex or Zoom. Logging in with Skype is also possible. On request this training can also be organized with Microsoft Teams.

The training lasts 14 sessions of 3 hours, spread over 14 weeks.

• Until one year after the training you can participate for free.
• Against payment of the catering costs you can also participate in a classroom training.