Learnit Training
Course mission, vision and strategy
  • Small groups
  • Covid-19 safe
  • Experienced teacher
  • Possible online
  • Practical training

De termen missie en visie hoor je tegenwoordig bij bijna elk bedrijf rondzoemen. In deze missie en visie verwoord je je bestaansrecht. Het geeft richting, brengt focus en verbindt zowel medewerkers als klanten. In deze training formuleer je de missie en visie van jouw organisatie. Na de cursus heb je handvatten om de kernwaarden van je organisatie te verbinden aan de kernkwaliteiten van je medewerkers.

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Course mission, vision and strategy

Mission and Vision, these are two terms that you now hear many within organizations rondzoemen. Each self-respecting organisation should have a mission and vision, which sets out the organization's right to existence. It gives direction, brings focus and (far) binds both employees and customers. Yet it is not always clear to many companies or organizations exactly what their mission and vision is. If they are formulated, they do not always fit seamlessly with their business strategy. Important questions for companies and organisations to come to a mission and vision are: What do we really want to radiate to the outside world? And where do we distinguish ourselves from other parties?

When a mission and vision are formulated, a next challenge is how to make it more livable within the organization and to make it part of the business strategy. How do you, for example, ensure that people actually start working from the mission? Which core values are important and what actions are needed to translate them into practice?

In the two-day training mission, vision and strategy you will learn what the value of a mission and vision is. Why are these important for your company or organization? We will dwell on what these terms mean and how you, as an organisation, make your mission and vision more concrete. How do you, for example, make sure that they will live more in your organisation? During the training we start with the insight and concrete making of the mission and vision. Then we work on how to make it more practical. We stand by the core values attached to the mission and the core qualities that employees must have to keep the mission alive. Ultimately, we translate these insights into a concrete action plan and help us to integrate the mission into your business strategy.


During the training, the following topics are covered:

  • Why a mission and vision?
  • What is your organisation's mission?
  • What is your organisation's vision?
  • Organization Vision vs. Team Vision
  • SWOT Analysis
  • Formulating a powerful mission and vision
  • Defining and formulating core values
  • Linking core values to the core qualities of employees
  • Formulate objectives
  • Create concrete action Plan
  • Effectively propagating a mission and vision
  • Storytelling: How do you tell a mission and vision story?


After following this training:

  • You can reflect systemically on the mission and vision of your organization;
  • Do you have handles to connect the core values of your organization to the core qualities of employees;
  • Do you know how to articulate and propagate your organisation's right to existence and
  • You have a concrete strategy with which you can translate a mission and vision into practice.


In the training we alternate between practical experience, experimenting with behavior and techniques, reflecting and exploring theory. This will close the training program to all type of participants. There is a lot of action in the training, so you actually experience the effect of new behavior. This enables the recognition of success. We also emphasise that everyone is responsible for their own growth process and must take ownership of them. In Our training We invite you to constantly reflect and make connections with the practice. Our aim is to increase understanding and to allow you to make the translation. This will increase the likelihood of real change in behaviour.


This training is extremely suitable if your organization does not yet have a mission or vision, if you are not satisfied with the current texts, or if you want to define the course further. The training is also very suitable for companies that are in a transition phase or merger. The size of the company is irrelevant, even for smaller organizations it is important to have a clear mission and vision. A clear mission and vision help you make important choices. This training is suitable for executives, team leaders and teams. Depending on your needs, we put together a tailor-made program, where a trainer can also come on location to accompany the team process.


The course description above gives you a good indication of what the training will look like. However, the content may vary slightly per training, depending on the knowledge, practical experience and learning objectives of the participants. Individual intake interviews prior to the training will be used to enumerate the learning objectives of the participants. On this basis, the final programme of the training is determined.


The training is provided by default in Dutch. The trainer controls the English language. English course material can be used. When registering at least 3 participants, the training can also be provided entirely in English.


Mentioned prices are per person, including course material. Lunch is included in the training on location.

On location Online
Duration 2 days 4 sessions of three hours
Price per day, excl. VAT € 475,- € 390,-
Total, incl. VAT € 1149,50 € 943,80


After completing the training, a LEARNIT certificate will be issued as proof of participation.


We also organize this training online. For this we use Webbex or Zoom. Logging in with Skype is also possible. On request this training can also be organized with Microsoft Teams.

The training lasts 4 sessions of 3 hours, spread over 4 weeks.

  • Until one year after the training you can participate for free.
  • Against payment of the catering costs you can also participate in a classroom training.


De cursus Missie, Visie en Strategie is beoordeeld met een gemiddelde van 8.4.

"Very good training where you learn at your own pace. Absolutely recommended."

"I have very good impression of the content of the training and specially of the trainer"

"Learnit is a professional organization. The information is conveyed with enthusiasm."

"It is an organisation that asks in advance what the training should be about and with how many participants, so you immediately know where you stand. I have experienced the cooperation as pleasant. A lot of information received but also applied in practice."

"Very good training that can be applied in practice."