Search Engine Marketing Course
More and more the search of a potential customer begins with a search engine. Ensuring that your website is found well, with or without help from an advertising campaign, is therefore increasingly important. But how do you do that? Our training Search engine marketing helps you with this.
In the search Engine Optimization section, you will learn how to determine who is well-found and how you can influence it. You will learn to investigate which search terms your potential customers use, who they find now and why those websites are found. You will learn all the factors that determine how high a website is in the search engines and how you can optimize it for your website.
The Google Ads section introduces you to the world of online advertising. You will learn what is possible and how it can contribute to the development of your business. You'll learn step by step how Google Ads works, how to set up your account and how to set up a campaign. We'll look at what your competitors are doing online and how your target audience is searching online for companies like yours. Finally, you will learn how to monitor and improve the performance of your campaigns and how to create a dashboard and automatic reports.
Day 1. Search Engine Optimization
- Basic principles of online search engines
- How do positions in the search engines come into being?
- Various tools
- Keyword Research
- Competition analysis
- Analysis of your own website
- Black hat VS. White hat Techniques
- Develop an approach to improve its own position
Day two. Google Ads Base
- Introduction online advertising and Google Ads
- Organizing your account, campaigns and ad groups
- Target group and reach
- Examine and choose keywords
- Writing AD texts
- Assessing competition
- Link to Google Analytics
- Measuring and adjusting the campaign
- Alternative tools
In The training We exchange theory, practical exercises and reflection in a pleasant way. This way you can not only quickly place the knowledge, but you also have many points of contact where you can get started after the training. The final training programme is adapted to the knowledge, practical experience and learning objectives of the participants.
This training is ideally suited for participants who want to learn how to improve the searchability of a website, by advertising and without advertising.
No specific prior knowledge is required for this training. The two parts of this training can also be followed separately from each other through the Search Engine Optimization and Google Ads Basic training.
The training is provided by default in Dutch. The trainer controls the English language. English course material can be used. When registering at least 3 participants, the training can also be provided entirely in English.
Mentioned prices are per person, including course material.
Lunch is included in the training on location.
||4 sessions of three hours
|Price per day, excl. VAT
|Total, incl. VAT
After completing the training, a LEARNIT certificate will be issued as proof of participation.