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Google Training

The influence of search engine giant Google on the internet can be difficult to overestimate. Being found through Google is therefore very important. The Google training courses lead you accurate along the digital highway with, for example, Google AdWords. We offer tailor-made training, both individually and for groups.

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3 Common Google AdWords errors

How do you effectively set up Google Adwords? An advertising campaign that has been run poorly can cost an organization more than its love. It is important that you have enough knowledge of Adwords. So you can cleverly handle the campaigns. We've listed 3 common mistakes, so you're a step closer to a successful Adwords advertising campaign.

Error 1. Blindly trust in your own advertisement

Although you may love your own ad, the statistics may show you something completely different. You can't look into other people's heads, so you can't be sure that others will love your ad as well. Make sure you test different versions of your ads. For example, vary your title or shorter content. This way you can see which version leads to more visitors and turnover.

Do not make the mistake of immediately falling in love with your ad while your target audience that the ad is for is not feeling a single click. Keep testing! Always try to beat your own ad, with a better version. Choose the version that provides the highest conversion rate or the lowest cost PER acquisition (CPA).

Error 2. Do not use negative keywords

Besides ' positive keywords ', keywords that you want to be found on, AdWords also gives you the opportunity to use ' negative keywords '. These are keywords that you don't want to be found on. An example: Learnit gives different trainings in the field of communication, management and IT. A positive keyword could be for us training . On the other hand, Spanish training could be a negative keyword for Learnit, because we do not provide training for the Spanish language. When someone searches for Spanish training, Learnit will not appear.

Negative keywords can be added via AdWords by clicking on ' negative keywords ' below the list of keywords for your campaign or ad group. The negative keywords can be added for a specific ' ad group ' or for the entire advertisement.

But what words should you add to the negative keywords? It's best to find this through Google Analytics. Go to Acquisition > Adwords > matched Search Queries > Query Match Type > Choose from Broad match of phrase match. Throw a look at the keywords that don't work. Are there any negative keywords that you can add so that good working keywords are not deleted?

Error 3. Not being aware of your own competition

Another common mistake: you're not aware of your competition, what search terms they use, and how their ads and pages look. Put yourself in the shoes of your customers: which advertisement is most appealing? Which advertisement would you first click on?

Why is your competitor more familiar or less familiar? Don't just look at how the ads look, but also where they are referred to. How does this differ with your own advertisement and page? Is there a better design, text or keywords? Test the positive observations in the new version of your own advertisement. Is the conversion rate going up? Or maybe even down.. Again: Keep testing, an advertisement is never perfect!

Training Google AdWords Basic and professional

Need more tips? Learnit Training provides two training courses for Google AdWords: A basic training for the beginners and a professional training for the advanced. The Google AdWords Basics Training, in combination with the Google AdWords Professional Training, is Based on the Google AdWords certification, which can be done on its own initiative after completing this training.

In the training Google AdWords Basic you will learn step by step how Google AdWords works, how to set up the account and how to set up a campaign. In addition, we look at what your competitors do online and how your target group searches online for companies like yours. Finally, you will learn how to monitor and improve the performance of your campaigns, and how to create a dashboard and automatic reporting.

In Google AdWords Professional Training, you'll learn more strategically with Google AdWords, by making a better translation of your business goals into the organization of your campaigns. All the advanced features of Google AdWords pass through the revue, such as ad extensions, automatic bidding, and remarketing. In practice you will get to work with those parts that are especially interesting for you.

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Is your website mobile friendly?

Grab your smartphone, start your internet and go to your website. What do you see? A website that fits well with your mobile, both portrait and landscape? Or not? In The latter case you have no responsive website. Sin! Mobile traffic has risen unprecedentedly in recent years and will continue to rise. 4 out of 5 Dutchmen has a smartphone and 90% used his or her phone to Internet. Visitors through a smartphone or tablet represent a large share of total Internet traffic. You should not lose sight of them!

Better User Experience

Many Internet traffic runs today via a smartphone or tablet. Do you have a website whose content is well readable on all different electronic devices? With a responsive website, the visitor is not concerned with zooming in and out of images and texts in order to read and see them properly. Your website automatically adapts to the visitor's screen, making the text always legible. If your visitor cannot find what they are looking for via a smartphone, the odds are 61% that the visitor leaves the website immediately. Do visitors have to wà © L with the texts and images? Visitors will drop off faster and leave your website. A responsive website is a must!

The importance of a fast website

Google recommends that loading your website page may take up to two seconds. A load time of more than four seconds is considered bad. Does loading a website take too long? Chances are that the visitor has disappeared again. The big bottleneck when loading a page are the images. When creating your responsive design, pay attention to the size of the images so that it will benefit the user experience.

Google Bonus points

With a responsive website you not only score with your visitors, but also with Google. Google loves responsive designs. A good online experience of the user is the starting point of the search engine. If visitors quickly click away from your website, this is not unknown to Google. In fact, Google uses this information as an indicator to determine whether your website is relevant or not. Google gives you penalty points if your website scores badly on the technical aspects. These penalty points make your website less easy to find.

When is a responsive website interesting for you?

Delivering a good mobile experience is interesting for any business. Whatever the way you go, Internet traffic through smartphones and tablets has a large share of total Internet traffic. Is it a fairly hefty investment for you? Look at where your visitors come from. Do you have a lot of visiting traffic via smartphones, but does this group quickly remove the website? Then it is advisable to start investing in a responsive design anyway.

Don't forget to test your website design on as many different electronic devices and screen sizes as possible. In addition, have your website reviewed by Google, to find out if your current website is suitable for mobile devices!

Need help?

Want to make your own website suitable for mobile Internet or do you want to know more about developing applications? In Our introduction training responsive design You will learn everything you need to know about mobile internet and what comes to look at developing mobile websites.

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Internet Marketing for SME service companies

The way in which service companies come into contact with potential customers is changing, and faster than ever. Research in THE US has shown that in 2014 46% of the decision-makers of B2B purchases in the age of 18 to 34 sat, the so-called millenials. That was 27% in 2012, a growth of almost 70%! And that group grew up with the Internet. They use the internet for everything, and therefore also to orient themselves when purchasing services.

For SMEs, it is therefore important to develop an online marketing strategy as quickly as possible. Make sure that you are literally in the picture, make a good impression and start a conversation with the potential customer. Traditional market positions often do not apply online. Online it is often other companies that are easy to find and make a good impression. They don't need to have a large market share yet, but they have one thing in common: they are growing fast! But how do you deal with that, developing an online marketing strategy as an SME?

I have noticed that this is a difficult process for many SMEs. Marketing is one of the cores of a company. As Peter Drucker said, marketing and innovation are the basic functions of a company. And within a company there has historically been an acquisition method that has proven its worth in the past, and has become embedded in the organization. It is reflected in the description of the services, the pricing, the distinguishing points and the conditions under which the services are offered. All this will have to be reviewed and reconsidered if you want to effectively promote the services online. This is a different playing field, with different promotion channels, different competitors and a different relationship with potential customers.

And the internet is not only a collection of new promotional channels, it is an interactive medium that allows a group of interested parties to be built (a community) and which can be used to start up a (digital) conversation. That is so different from how marketing used to be that it requires a complete new vision of the SME company. To continue this change, an SME company has to go through a number of steps.

The first step is that a problem owner is designated in the company. That is going to pull the cart from this folder. He makes the goals clear, determines the approach and monitors the progress. The second step is to get the knowledge needed to bring this to a good end. Also, if finally decided to outsource large parts of the implementation, the basic knowledge must be in-house. The internet Marketing training courses of Learnit training are of course a good basis. There are training courses for beginners and advanced students in the field of Facebook advertising, Google Analytics, social media marketing, e-commerce and content marketing.

The following steps are on the fly:

  • Getting online customer clear
  • Improve proposition
  • Build Funnel
  • Online promotion
  • Measuring and improving

An elaboration of these steps can be read in our free Internet marketing course for service companies. It clearly explains the steps that need to be taken to successfully implement internet marketing in a service company. It also describes the biggest pitfalls in this process and how to avoid them.

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Grip on your mailbox with 3 handy tips

Do you spend a lot of time looking for emails? Ideally, your inbox, or your digital workplace, should be as empty as possible. In this blog we'll give you three handy tips, taking the settings in Gmail as an example:

Tip 1: Make use of 3 labels

Almost all email programs allow you to personalize your inbox. By processing incoming e-mails in a structured way, you can keep the overview well. How often does it not occur that you have to search in your inbox for endless time to find that one email? Make use of 3 important labels: what to do, where to get answers and what you have completed. In Gmail, set this up as follows:

  1. Go to the Gear icon and select ' Settings '
  2. Go to the Tags tab and click ' Create new label '
  3. Set the labels, for example: 01 | To do, 02 | Waiting for reply and 03 | Completed
  4. If you want to quickly distinguish between your folders at a glance, you can give color to the labels. You can do this by hovering your mouse over the label (left in your Inbox) and selecting the color there. For example, give the color red to what you still have to do (to do), yellow to current affairs (waiting for answer) and green to tasks that are ready (abyss).

In the picture below you see an example of how your folder "To do" can be seen:

TIP 2: Make use of sub-labels

By using 3 labels on tip 1 You have already worked with tags, but you can extend this by creating additional labels of your different work. For example, customer contact, promotional business or work consultations. You set the labels the same way as with tip 1. These labels can also be coloured again.

In the picture below you see an example of how your label "Customers" can get out of it. In this way you can also see at a glance what the status is, because at tip 1 you have already created three folders for your incoming emails:

Tip 3: Put your own in the BCC in case of a visit

You know it: you send an e-mail to someone with a request or question, but have not (yet) found a good way to keep track of whether or not you have received a response. This may result in you sometimes being too late to have to know something about someone.

You can prevent this by putting yourself in the BCC of e-mails in which you are waiting for a response from someone else. You can set a filter in Gmail that all mail from your email address and where you put yourself in the BCC will be forwarded directly to you in Tip 1 created folder 02 | Waiting for reply:

  1. Go to the Gear icon and select ' Settings '
  2. Go to the ' Filters and blocked Addresses ' tab and click ' Create New Filter '
  3. Fill in "from" and "to" your own email address, and click "Create Filter with this search".
  4. Select "Skip Inbox" and select "Apply the label". Choose (for example) the label "02 | Wait for answer "and click" Create Filter ". All messages you have sent with questions or requests can now be found in this folder. Once you have a response you can move the email to for example "03 | Completed ".

In our two-day Timemanagement training you will learn how to use your time efficiently and you will go home a lot less stressed at the end of the day. You will not only learn practical tips like in this blog, but you will also learn to reflect on your own thoughts and actions. Did you know, for example, that assertiveness and delegation skills also play an important role? Discover it in our training.

Sharon Faber, Department of Communication & Management