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How do you make sure you attract as much traffic to your website as possible? Search Engine Optimization (SEO) is the solution! SEO can best be described as the sum of all the activities you undertake to make your website easier to find in online search engines, such as Google.

SEO explained

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
How do you make sure your ranking goes up?

Now the big question is: how do you make sure you are at the top of the search results? Three aspects play a major role in this: content, technique and authority. Content is of course about the information you share on your website, for example information about the shoes you sell. For example, do you mention the size, or the colour? Technique is about the functioning of your website and user-friendliness. Authority has to do with external links that can be found from your own website, also called link building. If a party like bol.com (which itself is highly praised) have the link of your website on their website, this is a huge advantage for your own website. If you have a lot of this kind of links, your own domain value will increase as if it were your own.

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
How do you make sure your ranking goes up?

Below we have listed a few important advantages of SEO for you:

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
The brand awareness of your company goes up. An additional advantage of appearing high up in the search engines is that consumers will come across your company name more often. The more often your company name appears, the greater your brand awareness will be. A win-win situation!

24/7 promotion. Another advantage of being high in the ranking of search engines is that people can literally find you more easily at any time. Even if you're not promoting a particular product or service, it's done for you, so to speak.

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
Relatively little cost. If you've ever promoted an ad via Facebook or Linkedin, you probably know that advertising via social media can be expensive. The problem with this kind of advertising is that you have to pay for each new ad again. The advantage of SEO is that investing in it is a lot more sustainable. Once you have good texts on your website, this will stay for a longer period of time. You don't have to invest in this again.

The number of conversions, or web traffic, is increasing significantly in the run-up to Black Friday. Not surprising when you consider that people often find out in advance where they can get the best deals. As a company you can respond to this by using hashtags in your social media posts. #Hashtags make sure that your posts belong to a certain category. For example, if you advertise with #BlackFriday and #sneakers, your feed will more quickly reach people who are looking for new sneakers. For your company it can be useful to advertise with multiple hashtags in order to find out which hashtags generate the most conversions for your company.

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
How do you make sure your ranking goes up?

Visible in multiple search engines. When you invest in your visibility in one search engine, it is nice if you are visible in the others. The advantage of SEO is that the basis to rank in all search engines are the same. If you manage to rank high in Google, this also automatically applies to Bing or Opera.

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
Relatively little cost. If you've ever promoted an ad via Facebook or Linkedin, you probably know that advertising via social media can be expensive. The problem with this kind of advertising is that you have to pay for each new ad again. The advantage of SEO is that investing in it is a lot more sustainable. Once you have good texts on your website, this will stay for a longer period of time. You don't have to invest in this again.

Understanding your conversions. Did you know that using Google Analytics you can see exactly how many conversions your website is generating traffic? So if you're wondering if your SEO tactic actually delivers what, it's useful to view the statistics of Google Analytics.

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
Relatively little cost. If you've ever promoted an ad via Facebook or Linkedin, you probably know that advertising via social media can be expensive. The problem with this kind of advertising is that you have to pay for each new ad again. The advantage of SEO is that investing in it is a lot more sustainable. Once you have good texts on your website, this will stay for a longer period of time. You don't have to invest in this again.

Learnit course

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
Relatively little cost. If you've ever promoted an ad via Facebook or Linkedin, you probably know that advertising via social media can be expensive. The problem with this kind of advertising is that you have to pay for each new ad again. The advantage of SEO is that investing in it is a lot more sustainable. Once you have good texts on your website, this will stay for a longer period of time. You don't have to invest in this again.

Are you interested in SEO and would you like to learn what SEO can do for your company? Take a look at our course Search engine optimization (SEO). Get to know the basics of online search engines and learn how to put your own website in the spotlight!

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
Relatively little cost. If you've ever promoted an ad via Facebook or Linkedin, you probably know that advertising via social media can be expensive. The problem with this kind of advertising is that you have to pay for each new ad again. The advantage of SEO is that investing in it is a lot more sustainable. Once you have good texts on your website, this will stay for a longer period of time. You don't have to invest in this again.

Photoshop: a difficult program or just a windfall?

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
Relatively little cost. If you've ever promoted an ad via Facebook or Linkedin, you probably know that advertising via social media can be expensive. The problem with this kind of advertising is that you have to pay for each new ad again. The advantage of SEO is that investing in it is a lot more sustainable. Once you have good texts on your website, this will stay for a longer period of time. You don't have to invest in this again.

3. Use hashtags

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
Relatively little cost. If you've ever promoted an ad via Facebook or Linkedin, you probably know that advertising via social media can be expensive. The problem with this kind of advertising is that you have to pay for each new ad again. The advantage of SEO is that investing in it is a lot more sustainable. Once you have good texts on your website, this will stay for a longer period of time. You don't have to invest in this again.

18 August 2020 by Learnit at Photoshop

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
Relatively little cost. If you've ever promoted an ad via Facebook or Linkedin, you probably know that advertising via social media can be expensive. The problem with this kind of advertising is that you have to pay for each new ad again. The advantage of SEO is that investing in it is a lot more sustainable. Once you have good texts on your website, this will stay for a longer period of time. You don't have to invest in this again.

Is Photoshop really such a difficult program, or is it not so bad once you know the basics? And when can it be useful to use Photoshop? After reading this blog you will know exactly what advantages Photoshop has to offer.

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
How do you make sure your ranking goes up?

2. Increase your customer loyalty with exclusive deals for existing customers

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
How do you make sure your ranking goes up?

Brief history of Photoshop

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
How do you make sure your ranking goes up?

In 1987 the foundation for the Photoshop programme was laid on a Macintosh Plus by student Thomas Knoll. Three years later, the first version of Photoshop made its entrance for Mac users and since then the photo editing program has become very popular among professional users. Especially the function that makes it possible to work in different transparent layers is typical for the program. This makes it possible, for example, to place text and colors on top of each other, while the original image remains intact.

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
The brand awareness of your company goes up. An additional advantage of appearing high up in the search engines is that consumers will come across your company name more often. The more often your company name appears, the greater your brand awareness will be. A win-win situation!

Webinar Photoshop quick and easy to master

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
How do you make sure your ranking goes up?

Despite the fact that Photoshop has become more accessible for non-professional users over the years, it is advisable to first take a course or purchase a textbook to get started with the basic functions. Are you interested in Photoshop and would you like to follow a short introduction webinar? Then give yourself here on for the free webinar Photoshop quickly and easily mastered, which takes place on Thursday 27 August. Are you interested in a Photoshop course in addition to this webinar? Then please write here in for our 3-day Photoshop CC Basic course. In addition, we also offer a accelerated basic course and one follow-up course on. During our Photoshop CC Basic course you will learn how the program works and afterwards you will be able to edit your own images. In addition, you will find that Photoshop is not such a difficult program as is often thought, with the right knowledge and skills Photoshop is also accessible for you!

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
How do you make sure your ranking goes up?

Practical reasons to use Photoshop

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
How do you make sure your ranking goes up?

Read here what 4 important reasons people use Photoshop:

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
Relatively little cost. If you've ever promoted an ad via Facebook or Linkedin, you probably know that advertising via social media can be expensive. The problem with this kind of advertising is that you have to pay for each new ad again. The advantage of SEO is that investing in it is a lot more sustainable. Once you have good texts on your website, this will stay for a longer period of time. You don't have to invest in this again.

Polishing photos: perhaps the most obvious reason. You can polish away redness from faces, remove, add and deform objects, focus on parts or blur them, and there are many other possibilities.

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
With Photoshop Lightroom, a special part of Photoshop CC, you keep a nice overview of all your photos. You can easily group, tag and archive them.

In Photoshop, in addition to 2D images, you can also easily work with 3D images. In Photoshop you can create and edit 3D animations as well as 3D objects.

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
How do you make sure your ranking goes up?

To make working in Photoshop just that little bit easier, you can easily save your favourite settings in a "workflow", so you don't have to reinvent the wheel with every photo.

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
How do you make sure your ranking goes up?

In short: Photoshop is the program for everyone who wants to get creative in 2020!

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
Avoid problems: Make a backup of your WordPress website

10 July 2018 by Learnit In Webdesign & Web Development

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
How do you make sure your ranking goes up?

Oh No, website lost or affected! Could that not have been avoided? Know for sure. Having a backup of WordPress websites is important in multiple situations. For example, if you are dealing with a hack and to prevent your website from getting lost. Or if updates are waiting, but you are likely to encounter an error. In such situations it is convenient and sensible to have made a backup. You can do this in several ways, such as a backup to Installatron, Google Drive or Dropbox. These three ways are explained below for you and also in the text you find different links to useful pages with manuals and useful tips. We also tell you what you can do to hone your WordPress skills!

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
The brand awareness of your company goes up. An additional advantage of appearing high up in the search engines is that consumers will come across your company name more often. The more often your company name appears, the greater your brand awareness will be. A win-win situation!

Backup to Installatron

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
The brand awareness of your company goes up. An additional advantage of appearing high up in the search engines is that consumers will come across your company name more often. The more often your company name appears, the greater your brand awareness will be. A win-win situation!

When testing source files or updating, there is always a chance that problems arise. By making a backup to Installatron You do not prevent these problems, but at least make sure that your website is not affected. This option is available to you if your Web hosting provider provides support for Installatron. The backup process is easy to run. Easier to make a backup can hardly be: you just have to click on ' Backup '. There must be enough free space on the server, because it takes some time. In fact, everything is backed up.

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
The brand awareness of your company goes up. An additional advantage of appearing high up in the search engines is that consumers will come across your company name more often. The more often your company name appears, the greater your brand awareness will be. A win-win situation!

Backup to Google Drive

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
The brand awareness of your company goes up. An additional advantage of appearing high up in the search engines is that consumers will come across your company name more often. The more often your company name appears, the greater your brand awareness will be. A win-win situation!

A backup to Google Drive can also be made automatically if you use the free UpdraftPlus plugin. Already have a Gmail account? Then you have 15GB of free storage space at your disposal and this is sufficient for the average WordPress website. With Google Drive you can get extra storage space, but there is a charge for this. After installing the free plugin it is possible to make a backup. It is also possible to restore a backup. You install the plugin via WordPress and then click on the UpdraftPlus plugin backups via 'Settings'. You then have the possibility to set a schedule with, for example, a daily backup for all files and the database. The schedule can also be set per month or per week.

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
Relatively little cost. If you've ever promoted an ad via Facebook or Linkedin, you probably know that advertising via social media can be expensive. The problem with this kind of advertising is that you have to pay for each new ad again. The advantage of SEO is that investing in it is a lot more sustainable. Once you have good texts on your website, this will stay for a longer period of time. You don't have to invest in this again.

Backup to Dropbox

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
Relatively little cost. If you've ever promoted an ad via Facebook or Linkedin, you probably know that advertising via social media can be expensive. The problem with this kind of advertising is that you have to pay for each new ad again. The advantage of SEO is that investing in it is a lot more sustainable. Once you have good texts on your website, this will stay for a longer period of time. You don't have to invest in this again.

Last but not least: the backup to Dropbox! Another simple and common way to make a backup. For this you can use the WordPress Backup to Dropbox plugin. There is a free and paid version available. It is also possible to open a manageWP account to make use of even more features. After installing the plugin and selecting the desired settings the MySQL database will be backed up periodically. The handy thing is that this automatically ends up in your Dropbox.

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
Relatively little cost. If you've ever promoted an ad via Facebook or Linkedin, you probably know that advertising via social media can be expensive. The problem with this kind of advertising is that you have to pay for each new ad again. The advantage of SEO is that investing in it is a lot more sustainable. Once you have good texts on your website, this will stay for a longer period of time. You don't have to invest in this again.

More WordPress

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
The brand awareness of your company goes up. An additional advantage of appearing high up in the search engines is that consumers will come across your company name more often. The more often your company name appears, the greater your brand awareness will be. A win-win situation!

Building and managing a WordPress website naturally requires more than knowledge about making a backup. Practice makes perfect, so training might not be a bad idea to become a real expert. Learnit offers a three-day WordPress training, covering a wide range of topics related to this comprehensive tool. Not sure yet if this is something for you? In our free webinar WordPress you will get to know WordPress and some of the training topics. Read more about this webinar and look back via this link.

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
How do you make sure your ranking goes up?

A professional website with only basic knowledge of HTML: it can!

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
The brand awareness of your company goes up. An additional advantage of appearing high up in the search engines is that consumers will come across your company name more often. The more often your company name appears, the greater your brand awareness will be. A win-win situation!

3 November 2020 by Learnit at Marketing and E-commerce

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
How do you make sure your ranking goes up?

14 June 2018 by Learnit In Webdesign & Web Development

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
The brand awareness of your company goes up. An additional advantage of appearing high up in the search engines is that consumers will come across your company name more often. The more often your company name appears, the greater your brand awareness will be. A win-win situation!

In these modern times, where your presence online is just as important as it is in reality, it is important to come across as professional online. But how do you do that when you don't have enough knowledge of HTML to build a professional website? A professional website can of course be built by a professional webdesigner, but that usually comes at a fair price. An investment you might not want or be able to make at this moment. In this case it is wise to take a look at free alternatives. But they often look rather amateurish and have few possibilities to make adjustments? Not always...

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
Relatively little cost. If you've ever promoted an ad via Facebook or Linkedin, you probably know that advertising via social media can be expensive. The problem with this kind of advertising is that you have to pay for each new ad again. The advantage of SEO is that investing in it is a lot more sustainable. Once you have good texts on your website, this will stay for a longer period of time. You don't have to invest in this again.

Free templates

Translated to Dutch SEO means 'search engine optimisation'. This term actually covers SEO completely. For example, by ensuring that your products or services appear high in the list of search results of consumers, you can ensure that you lead more traffic to your own website. The advantage of attracting these types of consumers is that you already know that they are looking for your product or service within a search engine. This also means that when you attract these types of visitors to your website, the chance of conversions or maybe even purchases increases.
How do you make sure your ranking goes up?

Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

Features

HTML Enhancements

As mentioned before, there are many variations online of easy-to-fill templates that don't have to cost you anything. Here you will find a nice example of such a site, in which an extensive range of templates is presented. It also explains what type of design they all offer and what functions are available. Often you can also purchase a hosting package from these providers for a small additional fee. This means that you can get a domain name, some email addresses and a hosting package, consisting of all the various ready-made sites they offer. This way you arrange everything at once.

Learn it Yourself

The above options are of course very handy and easy, but if you want to make your website heavenly as you want it, you can also simply collect the knowledge about building and shaping it. This way you can give the website more specific shape to your own wishes. This can be at Learnit in just three days time. With this training HTML and CSS you can learn how to construct a website from start to finish. Maybe another training will better suit your needs. Look for an overview of all the trainings in the field of Webdesgin and web development here.

Creating dynamic Web sites with JavaScript

26 October 2017 by Learnit In JavaScript

JavaScript is a widely used scripting language that is mainly applied to create dynamic Web pages. It is, in other words, a language that allows interaction with visitors and users of a website. JavaScript is used through a browser and is also read in that way (just like CSS and HTML). The code that is present in JavaScript is executed by the browser and it is basically plain text. In this case, a Word-processing tool is not possible to use! However, Editors such as Adobe Dreamweaver, Gedit, or Notepad + + can read this unique code.

The many features of JavaScript

Any Web page that you can interact with, for example, a menu, uses JavaScript. Pages that customize themselves without having to do something for yourself or Instant Search on Google, where all possible search results already appear before you press search: All are examples of applications where JavaScript is used Is. It is therefore a scripting language that is widely applicable.

With this language everything can make even real 3D games (although this is of course a very complicated process)! However, smaller assignments such as building a Mario game, an automatic monitoring website or customizing ads are much simpler to do with JavaScript.

Some important tips when using JavaScript

Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

In managing, writing, and customizing JavaScript, many elements are used to write the code language. The following overview gives some tips to get more out of javascript:

In JavaScript, two ´ equality operators are ´ available, both of which are made up of equality signs, exclamation marks and dashes. It is advisable to use the triple as you will not get any problems when working with different types. If you use = = and! = You will get problems, because the JavaScript engine automatically converts those values.

2. Avoid ' eval '

The ' eval ' function in JavaScript gives you access to the JavaScript compiler as a user. So if you enter a string as a parameter, the compiler will execute it as a JavaScript language, making its execution much slower (and more dangerous)!

3. Place your script at the bottom of the page

When you develop a webpage you want it to load as soon as possible for every visitor. However, if you add an external script, the browser cannot load any further before the complete file is loaded. The consequence? The user needs to wait longer on his page!

If you use JS files with extra functionality (e.g. event handlers for certain buttons), you should load them at the bottom of the page, before the end of the body tag.

  • More about JavaScript
  • JavaScript is an indispensable and important language for developing Web pages where visitors have something to do. However, the world of scripting languages is not a simple one, precisely because there are so many different ways to make the visitor experience of a website unique. The more you know here as a beginner, the better you can apply that knowledge to get the best out of your website!
  • In Our three -day training you get to know JavaScript. The training is a solid foundation for further training on JavaScript-based techniques and toolkits, such as jQuery. Under the guidance of professional trainers you can get started with JavaScript, so that it does not remain a theoretical concept, but in practice you will learn what unique results you achieve with this scripting language.
  • The power of Adobe Illustrator
  • 31 July 2017 by Learnit In Webdesign & Web Development

Designers and professional illustrators use it constantly: Adobe Illustrator. Whether you want to create a cartoon or a professional background illustration. With Adobe Illustrator it can be all. It is not for nothing that the program is in the top 3 state of most used design software. The program lends itself perfectly to creating professional illustrations, logos, and icons and ensures that no quality is lost when you adjust the size. With a bit of basic knowledge, everyone can get started with Adobe Illustrator because the program is very user-friendly. But what exactly is the power of this advanced software? We put the most important features and tips for you in a row.

The best colors for your design

Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

Before you start a design it is important to see what it is ultimately used for. If the image is displayed, choose the RGB color mode document settings. This prevents your chosen colors from appearing in a different way than you mean. When you have created images that are printed, such as a poster or a flyer, make sure that the color mode is on CYMK. Where to find this? When you have opened Illustrator, go to ' file ' and then ' Document color mode '. Here you can choose between RGB or CYMK. Guaranteed the right color mode with Adobe Illustrator!

Adobe Illustrator has been available on the software market since 1987 and is now providing pixel-perfect illustrations to the present day. The program works with vector graphics: simple basic shapes, such as points, lines and geometric shapes, which are eventually merged into a complex end product. You can't think of it or you can create it in Adobe Illustrator. One advantage of the design software is that you can divide the artwork into layers. These layers ensure that you can work on your chosen part of the image and that the rest remains unprocessed. Do you accidentally make an error? No need! Press CTRL + Z (for Windows) or CMD + Z (for Mac) and you can resume where you left off.

Perfect lines and 3D

You can easily create clean lines with Adobe Illustrator. But what if you want to make a 3D drawing? The program also has a handy tool for this, namely the perspective grid. With this grid you can choose from which perspective you want to draw and you can pull the lines across the grid, so that this candle is straight and fully set to your wishes. You can find the perspective grid under ' View ' where you see ' perspective grid '. When you click on it you'll see that you can choose from a single, two and even three point grid. When clicked, you can choose to lock or rotate the grid at any time. Usability at top!

Course Illustrator CC Basics

Want to learn what's possible with Illustrator? In our three-day training ILLUSTRATOR CC Basics , you'll learn the basic techniques for drawing in illustrator and get acquainted with the most impressive features of the software. Because the training is taught according to the Open curriculum, the content and depth of the subjects can always be tailored to your personal learning goals and learning tempo.

Content Marketing: What is your story?

4 July 2017 by Learnit In Marketing and E-commerce

  • In content marketing, ads are still present, but no more pushes are made to choose for a particular product. By offering creative and valuable content to (potentiëe) customers, we try to bring about a behavioral change. With content marketing, we are actually trying to circumvent the natural system of people against advertising by moving the commercial aspect to the background. We turn the entire marketing model around. First of all, we'll look at where people are searching to find out what demand is. These questions are answered and that way you try to attract them to you.
  • Why Choose Content Marketing?
  • On the current Internet, the Web 2.0, is a special change underway. More and more interaction takes place and people easily assess brands and organizations. During the Internet, people are not looking for advertisements, but for information. The art is that you must become the one who is going to provide valuable information. Marketeers would like to believe that people are talking about brands all day, but that is not the case of course. Traditional marketing is being sprayed over people, while no one is waiting for it. Content Marketing works exactly the other way around. The target group plays a very important role.
  • Target group is Central
  • If the target group is too large, this strategy will not work. You need to work with a particular person for which you will start the campaign. Take your audience into account and enter the conversation to get a map of exactly what they're looking for. Sometimes this can be quite complicated, because often you don't know exactly who your target group is. So remember who you are writing. This is also called buyer Personas: The specific description of the target group. It is, as it were, a fictitious person who conforms to different characteristics, which is then representative of your target group.

    Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

    Your story

    Training Content Marketing

    Want to learn more about content marketing? In our training you will learn how to use content marketing to achieve your business goals. You will learn what content your target group is looking for and how you can create it (or have it created). Next, you will learn various methods for promoting the created content and how you can measure and improve the results. In the training we alternate theory, practical exercises and reflection in a pleasant way. This training can be followed as a separate one-day course, but is also part of our seven-day Online Marketing course.

    Is your website mobile friendly?

    20 April 2017 by Learnit In Webdesign & Web Development

    Grab your smartphone, start your internet and go to your website. What do you see? A website that fits well with your mobile, both portrait and landscape? Or not? In The latter case you have no responsive website. Sin! Mobile traffic has risen unprecedentedly in recent years and will continue to rise. 4 out of 5 Dutchmen has a smartphone and 90% used his or her phone to Internet. Visitors through a smartphone or tablet represent a large share of total Internet traffic. You should not lose sight of them!

    Better User Experience

    Many Internet traffic runs today via a smartphone or tablet. Do you have a website whose content is well readable on all different electronic devices? With a responsive website, the visitor is not concerned with zooming in and out of images and texts in order to read and see them properly. Your website automatically adapts to the visitor's screen, making the text always legible. If your visitor cannot find what they are looking for via a smartphone, the odds are 61% that the visitor leaves the website immediately. Do visitors have to wà © L with the texts and images? Visitors will drop off faster and leave your website. A responsive website is a must!

    The importance of a fast website

    Google recommends that loading your website page may take up to two seconds. A load time of more than four seconds is considered bad. Does loading a website take too long? Chances are that the visitor has disappeared again. The big bottleneck when loading a page are the images. When creating your responsive design, pay attention to the size of the images so that it will benefit the user experience.

    Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

    Google Bonus points

    When is a responsive website interesting for you?

    Delivering a good mobile experience is interesting for any business. Whatever the way you go, Internet traffic through smartphones and tablets has a large share of total Internet traffic. Is it a fairly hefty investment for you? Look at where your visitors come from. Do you have a lot of visiting traffic via smartphones, but does this group quickly remove the website? Then it is advisable to start investing in a responsive design anyway.

    Don't forget to test your website design on as many different electronic devices and screen sizes as possible. In addition, have your website reviewed by Google, to find out if your current website is suitable for mobile devices!

    Need help?

    Deze kant en klare HTML websites hebben vaak de meeste functies die voorkomen op een typische websites. Zo kun je kinderlijk eenvoudig meerdere pagina's aanmaken of verwijderen voor je site. Daarnaast kun je kiezen voor verschillende lettertypen en groottes en zijn er eenvoudige manieren om foto's of video's in te voegen. Ook zaken zoals een contactformulier zijn makkelijk kant en klaar te plaatsen. Vaak kun je het design hiervan ook wijzigen, evenals de velden die kunnen worden gepersonaliseerd. Ook zijn er plugins te plaatsen die verwijzen naar al je sociale media.

    iOS/Objective C/Swift

    Until 2014, objective C was the programming language used by the Apple operating system. It plays a role in Apple's OS X, iOS and its Apis. For a long time it was the language in which you had to write iPhone applications as a programmer, until Apple came up with its own programming language a few years ago: Swift. Swift seems to be very much like C++ and its predecessor objective C, but it is easier for most programmers to learn.

    JavaScript – not to be confused with Java – is widely used to add interactivity to websites and is supported by all larger internet browsers. Not only can it be used for simple functionality like popups or simple games, it also forms the basis for Node. JS – A server technology that is widely used in real-time communication.

    PHP was in fact never meant as a programming language. The Danish-Canadian programmer Rasmus Lerdorf developed PHP in 1994 as a series of tools that enabled him to manage his personal website (Personal homepage). Today we changed the meaning of the abbreviation to Hyper test Pre-Processor and used the language on servers to dynamically generate HTML websites. PHP is easy to learn, but in addition possesses much advanced functionality that is of great value for experienced programmers.

    Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

    HTML/CSS

    Python

    Python is a server-side programming language for websites and mobile applications. It is a relatively easy language to learn, thanks to the readability and brevity of the code. In Python, it is often possible to express a concept in less rules than in many other languages. Python is used in applications such as Insta gram and Pinterest in the form of the Web-framework Django. Google, Yahoo! and NASA all make use of Python.

    Ruby

    Ruby is – like Python – a programming language that is very user-friendly for novice programmers. At the same time, the object-oriented language is very dynamic and thus popular for developing websites and mobile apps. It is the basis of the Ruby on Rails framework used by Groupon, Shopify, Scribd and GitHub.

    Fill in the list!

    Of course there are many more programming languages. We've just put a few of the most popular for you. Do you have additions? Are you missing a language that you really often use? Share your knowledge and experience with us!

    Learning A (different) programming language yourself?

    Would you like to learn a (different) programming language yourself? Then quickly discover our workshops and courses.Under the guidance of an experienced trainer you will learn the basics of programming in an efficient way. Have you moved on? Then it is possible to register for an advanced training. You will then go deeper into the subject matter. Such a training is not only fun, but it also fits in well with practice. This way you can be sure that you can immediately do something with your new knowledge and skills!

    3 tips to sell more in 2017!

    28 December 2016 by Learnit In Marketing and E-commerce

    2015 and 2016 were for many organizations a better year than 2014. Investment attracts, customers attract more often and faster their wallets, the housing market runs in the cities again delicious, beautiful! It differs from one branch to another, but we see a lot of investments and plenty of good intentions for 2017. The question is therefore: how do you go in 2017 to ensure more sales? Here are three sales tips from Learnit Training for a shiny year.

    1. Sales benefits and value, no facts and features

    Many sellers know their products and solutions so much that they like to tell about it. Sincere enthusiasm and specialism quickly leads to confidence. The caveat is to have the excess over those products and solutions and too little about the benefits and value that customers offer. For example, what do you have on your website? What do you say when you speak to a customer? On average, as a trainer I have to ask two to three times before I get to an advantage. Say for example: We have 50 employees? Or do you appoint the advantage of this: we can assist you at any time? As soon as you are talking about what the customer is delivering, your solution will be a lot more interesting!

    2. What is your customer's interest?

    Sellers usually like to talk. Preferably about benefits and value of course. But before you start talking it is important to know what your customer thinks is important. Where does he decide? These questions are usually just too little time spent. And it will deliver you as much as a salesman! By first finding out what the customer thinks is important, you only need to mention those things that are relevant to him or her. And you can largely omit other things. So you save the customer annoyance, yourself a lot of time and you care for more sales.

    3. Trust yourself

    Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

    In particular, novice sellers can say: I have only so little experience, I know little about sales, I feel unsure and then the decision follows: So I'm not yet a good seller. We often see that precisely those people have it in themselves to be a good salesman. The question is often more: do you dare to stay close to yourself? To trust your own quality? Share what you think and act accordingly? Are you interested in another? Then it will be fine selling. Customers prefer to see someone with a laugh, who is happy to represent themselves and his organization. And if you can, the rest is very good to learn.

    Webdesign: Five trends in 2017

    21 December 2016 by Learnit In Webdesign & Web Development, Dreamweaver, Flash, Photoshop

    What brings 2017 when it comes to webdesign? We throw a small glance forward and go into the trends and expectations for the new year.

    1. Websites become more mobile friendly

    Websites become more mobile. The designs are growing along with that trend. In 2017, websites become even more mobile friendly (really good responsive and suitable for mobile phones). In addition, in 2017 you will see that the number of websites designed in principle for mobile phones (and thus so-called ' mobile first ') is going to increase. Not only the design will be made more and more for a small screen: the content will be cut considerably. (And that obviously has consequences for the final design.) Many web designers will look for the balance: ' Mobile first ' is sometimes quite a challenge in the desktop version.

    2. Atomic design comes back all the way

    Atomic design is a way of design where you always use things again. (Atoms form molecules and molecules in turn form substances.) If we now look at a website, we all see small elements separately: Search buttons, icons, text fields... These loose elements together form one other element, namely a search field. The search box together with the menu will be the header. And so you go on. New It is not, atomic design. But in 2017, many web designers will look at designs again. The advantage is that you reuse basic elements in different sequences, which will benefit the house style and the overall look and feel of the design. In addition, it is nice to design this way: the small chunks offer guidance. And they are easy to use by, for example, a DTP or communication specialist.

    3. Burger Menus win Terrain

    Last year, the number of hamburger menus on desktop websites was steadily increasing. The fullscreen navigation associated with it scares some off. (You click on an icon and all of a sudden your entire screen is filled with links...) But this way of navigating also has advantages: the user chooses very consciously to start his navigation route.

    Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

    4. It may turn 3D

    5. More user friendly Designs

    Many companies do not take any risks when it comes to user paths: they want something that has been proven to navigate nicely and to the wishes and questions of the website visitor. Fortunately, there are a large number of extensively tested UX-designs and frameworks that are more and more the basis of different designs. (Incidentally, these frameworks are also at the root of many popular Wordpress themes.) Of course customization is always best, yet we believe that the popularity of the ' proven ' frameworks contributes a bit to making the World Wide Web more user-friendly.

    Get started? Then follow one of our webdesign courses.

    Internet Marketing for SME service companies

    9 August 2016 by Learnit at Marketing and E-commerce, Content

    The way in which service companies come into contact with potential customers is changing, and faster than ever. Research in THE US has shown that in 2014 46% of the decision-makers of B2B purchases in the age of 18 to 34 sat, the so-called millenials. That was 27% in 2012, a growth of almost 70%! And that group grew up with the Internet. They use the internet for everything, and therefore also to orient themselves when purchasing services.

    For SMEs, it is therefore important to develop an online marketing strategy as quickly as possible. Make sure that you are literally in the picture, make a good impression and start a conversation with the potential customer. Traditional market positions often do not apply online. Online it is often other companies that are easy to find and make a good impression. They don't need to have a large market share yet, but they have one thing in common: they are growing fast! But how do you deal with that, developing an online marketing strategy as an SME?

    I have noticed that this is a difficult process for many SMEs. Marketing is one of the cores of a company. As Peter Drucker said, marketing and innovation are the basic functions of a company. And within a company there has historically been an acquisition method that has proven its worth in the past, and has become embedded in the organization. It is reflected in the description of the services, the pricing, the distinguishing points and the conditions under which the services are offered. All this will have to be reviewed and reconsidered if you want to effectively promote the services online. This is a different playing field, with different promotion channels, different competitors and a different relationship with potential customers.

    And the internet is not only a collection of new promotional channels, it is an interactive medium that allows a group of interested parties to be built (a community) and which can be used to start up a (digital) conversation. That is so different from how marketing used to be that it requires a complete new vision of the SME company. To continue this change, an SME company has to go through a number of steps.

    Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

    The first step is that a problem owner is designated in the company. That is going to pull the cart from this folder. He makes the goals clear, determines the approach and monitors the progress. The second step is to get the knowledge needed to bring this to a good end. Also, if finally decided to outsource large parts of the implementation, the basic knowledge must be in-house. The internet Marketing training courses of Learnit training are of course a good basis. There are training courses for beginners and advanced students in the field of Facebook advertising, Google Analytics, social media marketing, e-commerce and content marketing.

    Getting online customer clear

    Improve proposition

    Build Funnel

    Online promotion

    Measuring and improving

    An elaboration of these steps can be read in our free Internet marketing course for service companies. It clearly explains the steps that need to be taken to successfully implement internet marketing in a service company. It also describes the biggest pitfalls in this process and how to avoid them.

    10 good reasons to use WordPress

    11 May 2016 by Learnit In Webdesign & Web Development

    According to a recent estimate, WordPress is now used by more than a quarter of all websites, tens of millions in total. And not only hobbyists use this CMS (content management system), but also big names, including news websites such as those of the New York Times, Fortune and NRC. Why is that? In this blog we give you 10 good reasons to start using WordPress as well.

    1. Ease of Use

    If you don't want to make it too complicated, WordPress doesn't have to be more than a Microsoft Word-like interface. In the base there is practically no programming knowledge required for users. That's also exactly where this Content Management System is intended: The user controls the content, WordPress takes care of the rest.

    2. It is open source

    Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

    WordPress programming code is freely available and anyone can tinker with it. And that's what happens, free and 24/7. This not only ensures a high-quality and always up-to-date system, but also means that you have complete freedom to modify it. Really everything can be made to measure (or have it made) according to your wishes.

    Because WordPress is used so often, almost every challenge imaginable has occurred before. So for most of the problems new users encounter, a ready-to-use solution is already online. And if not, the vibrant and generous WordPress community is often able to provide it quickly and free of charge, for example through the official forums.

    4. Themes

    WordPress is installed on the basis of so-called themes, which determine how your website looks – both at the back and in terms of the actual webdesign. There are thousands of themes available, allowing you to create a professionally designed website. So many users don't need a web designer anymore.

    5. Plugins

    WordPress installations are expanding with small program, called Plugins. There is now a plugin for almost every functionality. And here too the community does its job: there is a comprehensive rating system that allows you to easily estimate whether a plugin is good or not.

    6. Reliable

    WordPress is now over ten years old, and many thousands of experienced programmers have collaborated on the project to improve it. That means that WordPress is far beyond the stage of childhood illnesses.

    7. SEO-Friendly

    With some simple customizations – whether or not using a plugin – WordPress is very SEO-friendly. Not only users, but also search engines like this CMS.

    8. Safe

    A general misconception is that WordPress would be unsafe. That is because it is often attacked. But that's just the case because it has so many users: attackers simply go for maximum revenues, and focusing on the largest system is a logical step. Users who carefully observe the prescribed basic security measures, such as regular updates, are rarely affected.

    Word continued

    9. Scalable and powerful

    Search Engine Optimization (SEO)

    WordPress is often seen as a system for small users. That, however, is entirely wrong. Some of the world's largest websites use WordPress, with perhaps the most important example Wordpress.com, the service that offers a hosted version. Although no WordPress installation can withstand such a lot of Internet traffic, the system is basically able to do it. So WordPress can grow with you.

    10. It's popular

    The bigger WordPress becomes, the better. This is because it is open source, but also because more and more users are increasingly able to help each other. It certainly doesn't go for any system, but in the case of WordPress popularity is really an advantage.

    Do you want to get started under the guidance of a trainer? Sign up for our WordPress training or request a free quote .

    Day Flash. Hello Animate CC!

    14th March 2016 by Learnit In Webdesign & Web Development, Flash

    It is so far. Flash Professional CC Gets a new name: Adobe Animate CC. Of course, not only changes the name, but also new features are added. Animate CC is supposed to be the new standard tool for anyone who wants to create webanimations. SWF and AIR formats are still supported, as well as HTML5. By collaborating with Google and Facebook, Adobe wants to keep the existing Flash content still available. Adobe says Flash Professional CC all the way from the beginning to have rebuilt to make this possible. Why do they change names and what are the new possibilities you can use later? Read on here and find out all you need to know about Adobe Animate CC.

    Why do they change the name?

    Flash has created a turbulent past and a bad identity. When Apple stopped supporting Flash on the iPhone and IPad, it seemed to be all end story. However, many marketers still continued to use them. Now, among others, advertentieblockers have become so popular, this path does not seem profitable for them either. And because of several problems with the program and different versions, Adobe is clever to throw the helm with a completely new name. What changes?

    Possibilities

    Because HTML5 is primarily used, Adobe strongly emphasizes this by a new HTML5 video player that replaces the original Flash variant. What are the possibilities you can make more use of?

    Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

    Draw

    Adjacent frames can now have different alpha and color values, making it easy to create intricate animations.

    With Vector art brushes, you can adjust the path of a line after it is drawn and scale to any size without losing quality. It is also possible to create or import brushes yourself.

    It becomes easier to manage audio loops directly on the timeline and without code.

    Change colors more quickly because they can be adjusted automatically in the rest of the project.

    You can rotate the canvas 360 degrees to really put every point well on the I.

    Output

    It is now possible to export videos for the latest Ultra HD and HI-HPI displays.

    Want to continue working in Adobe Muse, DPS, InDesign, or Dreamweaver? No problem, simply export your project as a. OAM file.

    Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

    HTML5 Canvas, Flash (SWF), WebGL, Air, and other platforms like SVG are simply supported by Adobe Animate CC.

    Integration

    Creative Cloud Libraries give you easy access to all your images, colors, brushes, and vector artwork.

    In Adobe Stock Chalk you have instant access to millions of illustrations with which you can even animate.

    Do you trust yourself as a seller?

    28 December 2015 by Learnit In Marketing and E-commerce

    In particular, novice sellers can say: I have only so little experience, I know little about sales, I feel unsure. Or: To be a salesman you have to be able to talk very well. You have to tell beautiful stories and people can talk about everything. And I can't do that well. And then follows the decision: So I'm not a good seller.

    We often see people asking themselves above to be a good seller. The question is often more: do you dare to stay close to yourself? To trust your own quality? Share what you think and act accordingly? Are you interested in another? Those are the qualities that will help you as a salesman!

    Customers prefer to see someone with a laugh, who is happy to represent themselves and his organization. Customers want to be heard and seen, want someone who is interested, to hear their challenges or wishes and to think with them. And if you can, you're very close to being a good salesperson.

    That is the best result for me as a trainer after a few days of training. People who thought they could not sell well decide after two days of training that they have everything in them to work successfully and with great pleasure. Not because they want to get something out of the market, but because they realize that they are bringing something valuable themselves. Not because they are hunting to get a target, but because they add something relevant and help customers really get ahead.

    Would you also like to improve the market with more confidence, with more sense, with more results? Then participate in a sales training of Learnit training. We will deal with your own business situation, your own learning goals and your own personality so that you can achieve maximum results and sell more.

    How interesting are you?

    Last week I had someone in my sales training. He said, "I'd like to make myself more interesting so people buy more from me." There is a nice question below: How do you make yourself more interesting? How do you do that? Ultimately, the answer is always given by the client: does he find you interesting? And if so, why does that come? Our advice: You will become more interesting if you offer the customers something interesting. If you delve into what they need and contribute something to their goals. What is your client doing? What is bothering him? What is still in the way of its growth? As soon as you can contribute something meaningful, you will become interesting. That goes so much more about making the other interesting than making yourself interesting. If you do that first, that second will follow automatically.

    Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

    Export SQL database to CSV

    With PHP you can easily provide information from your database to your visitors in a CSV file. CSV (Comma separated values) is a simple format that separates each value with a comma. It is open with Excel, after which you can leave data analyses on or make graphs of them.

    We will write a PHP script that retrieves results from our database and converts it into a CSV file. In our case the results of course exams.

    The first step is to retrieve the data from the database. We use PDO (5 reasons to USE PDO WITH SQL databases).

    $db_user = 'learnit'; $db_pass = 'geheim'; $db_name = 'uitslagen'; $db_host = 'localhost'; try { $db = new PDO("mysql:host=$db_host;dbname=$db_name;charset=utf8", $db_user, $db_pass, // Als een error optreed moet PDO een exception gooien array(PDO::ATTR_ERRMODE => PDO::ERRMODE_EXCEPTION)); $query = "SELECT id, naam, email, resultaat FROM Uitslagen"; $pds = $db->query($query); } catch(PDOException $ex) { echo "An Error occured: " . $ex->getMessage(); exit(); }

    De eerste stap is dat er een probleemeigenaar in het bedrijf aangewezen wordt. Die gaat de kar trekken van deze omslag. Hij maakt de doelen helder, bepaalt de aanpak en bewaakt de voortgang. De tweede stap is het in huis halen van de kennis die nodig is om dit tot een goed eind te brengen. Ook als uiteindelijk besloten zou worden grote delen van de uitvoering uit te besteden, moet de basiskennis in eigen huis zijn. De internetmarketingtrainingen van Learnit Training vormen dan uiteraard een goede basis. Er zijn onder andere trainingen voor beginners en gevorderden op het gebied van Facebook advertising, Google Analytics, social media-marketing, e-commerce en contentmarketing.

    De volgende stappen zijn in vogelvlucht:

    • Online klant helder krijgen
    • $hash = '$2y$10$Se3mLsHueAYTM3G4Wd9hTuyfzPCRYtafImcOSO2U0H4290jPU.SGO'; $wachtwoord = 'Onzin'; if (password_verify( $wachtwoord, $hash)){ echo 'Correct wachtwoord'; } else { echo 'Incorrect wachtwoord'; }
    • In this case, the user password will generate a different hash than was stored in our database. This allows us to verify that the password you entered is correct, without having to save the original password. Even if a hacker gains access to our database there is no password to find.
    • 15 Essential Photoshop Tips
    • 22 December 2014 by Learnit at Photoshop

    Photoshop is an overwhelming program with endless features. In the beginning, many people get lost in the many possibilities. Recognizable?

    Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

    Of course, a good course the real solution. But for anyone who doesn't have the time or money to do so, we have listed the 15 most important tips below.

    Tip 1: Transform

    Rotate or change an image

    If you want to change the size of a photo, rotate or distort the photo, you can do so by clicking Edit, then clicking Transform and selecting the desired action. There is an easier way to do this. Press Ctrl + T and a box appears around the image, indicating the distort. This means that you can change the image of size. The best way to do this is to place the mouse on one of the corners and then drag while holding down the SHIFT key to keep the height and width the same ratio. When you're done, press Enter.

    Tip 2: Change the unit of measurement

    Switch between centimeters and pixels

    A short and fast way to toggle between the unit of measurement is by placing the mouse on one of the rulers (press Ctrl + R to show or hide the rulers), right-click, and then choose a unit from the displayed menu. You have a large choice of measurement units: centimeters, pixels, millimetres, points, percentages, etc.

    Tip 3: Magnetic Lasso Tool

    Unplug an image from its background

    This is an easy selection tool that helps you trace part of the picture's stroke. This allows you to easily separate an object on the image from the rest of the image and perform certain actions on it. For example, you can detaching a product from its background.

    Tip 4: Magic Wand Tool

    Remove a consistent background

    The Magic Wand Tool is another background selection tool, ideal when working with a monotonous and consistent background. If you want to choose a clear color in an image, this is the right tool for you. For example, the Magic Wand Tool is suitable for a white background or a clear blue sky.

    Choose the Magic Wand Tool from the Tools panel and click on the part of the image you want to select. Make sure you switch between the "Add to Selection" option in the top row (icon of two squares) so that you can continue to add colors and shades to your selection.

    Tip 5: Custom Shape Tool

    Choose from a huge number of shapes

    The functions panel gives you all the basic shapes you need, such as a square, a line, a circle, oval etc. However, if you want more options, use the Custom Shape Tool. The icon of this looks like the first pancake (perhaps this was not the intention of adobe).

    The Custom Shape Tool is easy to find in the Options bar. After selecting the Custom Shape Tool, a large number of shapes appear. On the right side of the Custom Shape Tool icon You see a small thumbnail view. You get access to more shapes by clicking the small arrow on the right side of the panel. If you are looking for banners, talking bubbles or all kinds of arrows then this is the right tool for you.

    Tip 6: Adjustment layers

    Work in a separate layer

    When you use Photoshop, for any purpose, to change the colors of an image, to sharpen or make better contract, always remember to use Adjustment layers. The big advantage of the Adjustment layers is that it does not change the image itself, but on a separate layer. This way you can easily adjust the edits to see what's most beautiful. The Adjustment layers can be found at the bottom of the layers panel (a black and white circle icon).

    Tip 7: Layer Styles

    Give an effect to your image

    Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

    This is an easy and simple way to give some pit to an image. Layer styles are a special effect that you can easily add to individual layers. All you have to do is double click on the layer and choose the effect you like.

    Tip 8: Healing Brush Tool

    Remove imperfections

    This is a very handy tool for something advanced Photoshop Press. You can use it to repair the image from imperfections such as scratches and blemishes. Choose the brush size, hold down the ALT key and select a nice and clean area of the image. Release the Alt button and paint over the bad environment. Basically, this function copies a piece of the picture from the first to the second position.

    Tip 9: Spot Healing Brush

    Remove blemishes and pimples

    Yes-it is indeed exactly how it sounds, this tool makes everything a lot nicer! If you have a spot, blemish or birthmark, this tool can remove it immediately. It can also be used to remove a pimple.

    • Place the brush on the area you want to ' fixing ', make sure the brush is a bit larger than the spot and click on the spot. Photoshop makes sure that the retouched spot is automatically beautiful, so you really don't have to do anything else.
    • Tip 10: Dodge Tool
    • Remove red eyes
    • The Dodge Tool makes pixels lighter in color where you use it. This is a good solution for the known red eye problem. Put the Dodge Tool on a soft brush, go to Range settings in the menu bar and choose Highlights here, set the Exposure to about 20%. Then use the brush over the red part to be careful.
    • Don't overdo it, otherwise your model will look unrealistic. A number of simple stripes should suffice.
    • Tip 11: Blur Tool

    Blurring small imperfections

    • A simple and fine way to remove small wrinkles is by blurring them a bit. Use the Blur Tool to smooth out small imperfections, such as the wrinkles around the eyes or the mouth area, you fade them into the background easily. Again, make sure you don't overdo it because otherwise the image will fade too much.
    • The Blur Tool can recover imperfections, but the Blur Tool is also used for more artistic purposes. So it is important to build a bit of dexterity with the Blur Tool.
    • Tip 12: Move Tool
    • Moved selections

    This is a simple but useful tool. The Move Tool is used to move selections or layers, also to other images. Usually it is used to move the layer after the layer is inserted in the image. Hold down the SHIFT key to move only horizontally or vertically.

    • Tip 13: Clone Stamp Tool
    • Make an exact copy

    Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

    This tool looks like the Spot healing Brush Tool (see above). You use it in the same way, however, this tool does not mix in the end. It is an exact copy of the information from the first selected space to the second selected space. So you use it to correct minor flaws or to make manipulations.

    Tip 14: Crop Tool

    Remove part of image

    The Crop Tool (Hotkey C) allows you to remove portions of an image, to focus on a particular part of image. The Crop Tool can be used by selecting a part of the image and then pressing Enter. You can move the selection by dragging the left mouse button.

    Tip 15: Gradient Tool

    Fill a background with transition colors

    The Gradient Tool allows you to fill an area with transition colors, for example, an image from Orange in gray. In addition, more advanced gradients are available with multiple colors that include transparency.

    Other functions of the gradient tool are, for example, placing colorful backgrounds behind objects, making shadows or putting more depth in an image. However, these are options for more advanced Photoshop Press.

    Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

    Tools: Saving for the web

    Finally, it is important to save the image in the correct format. When you want to use the image on the Internet, it is important that the image loading does not take too long. To do this, use the File > Save for Web & Devices option. With the settings you can choose the file format and the quality, the higher the quality the larger the file.

    Within the Save for Web window There are a number of tabs, including 2up. 2up you can use to split the window, on the left side is to see the original, while the right part contains the new settings.

    You now know the basic tools of Photoshop, congratulations and good luck!

    
    	Do you want to be more convenient with Photoshop and edit footage in a professional way? During the Photoshop courses of Learnit you will learn how to work efficiently with Photoshop. You'll learn the intricacies of Photoshop and get active support during this workout. Read more about these courses!
    

    Webshops: an opportunity or a threat?

    
                                            9 April 2013
                                            by Learnit
                                            at
                                                                                               Marketing and E-commerce
                                                
                                            
                                        

    Recently, it became clear that the Dutch placed no less than 88 million online orders in 2012 - an increase of 13 percent compared to 2011. It also became the year in which web giant Amazon purchased a robot system that, to put it simply, enabled same-day delivery: you order the product in the morning and receive it in the afternoon.

    But in addition to this growth and technological development of online activities, it was also the year in which the 'offline' retail sector in the Netherlands suffered heavy blows and consumer confidence was lower than ever. The Voor de goede zaak project, initiated by Dagblad van het Noorden, brings together expertise and small and medium-sized businesses to boost local retail. Learnit also thinks along: what can the retailer do to turn the tide?

    In fact, there are two options. First of all, the shopkeeper can take full advantage of intensifying customer contact and making the most of that one important ' offline property ': Making personal contact with the customer. Make a correct assessment of his wishes and possibilities. Achieve customer loyalty. But also a host – to present the shop as a hospitable, pleasant establishment where all the expertise around a product or service comes together. With training as customer-focused work and sales skills face-to-face for shop staff , this option is largely to realize.

    Secondly, the motto 'If you can't beat them, join them' can apply to the retailer: build your own webshop, be optimally accessible online and give the customer the opportunity to arrange everything via the internet. The customer potential expands enormously, of course, and by offering shipments, the retailer is no longer solely dependent on the local economy.

    But a combination of customer-oriented work and expanding online activities is of course the most desirable. When the shop is easily accessible both online and offline, exudes expertise and offers reliable services such as fast dispatch and complaint handling, the principle of a webshop becomes more and more likely rather than a threat. An opportunity that Learnit is happy to help seize!

    Save with open source software

    16 August 2012 by Jaap Swart at Marketing and E-commerce Green Links believes that the government can save billions with open source software. That says GL-MP Arjan El Fassed in an interview with nu.nl. But that applies not only to the government, but also to companies and organizations that make a lot of use of computers can save huge amount by using open source.What is open source software?

    Open source software is not developed by one large company such as Microsoft Office, but is often developed in a public and common way. Different programmers and companies work together to develop the software and it is completely free of charge. Characteristic of this computer software is that the source code is released. This allows users to independently study, modify and possibly improve the software. The supply of open source software is large. For example, there are entire operating systems that can replace Windows, such as Ubuntu and Debian. There are also open source CMS systems, such as Drupal, Wordpress and Joomla, which make it relatively easy to build a professional website. Then there are the OpenOffice.org software packages. This is the free counterpart of Microsoft's Office package and contains programs like Writer to type in, Calc to create spreadsheets and Draw to draw with.

    Save

    Back to politics. In The interview, El Fassed indicates that various studies have been carried out into possible savings in the ICT field. The General Court of Auditors believes that 88 million euros can be saved on an annual basis with the open source software. The internal estimates of domestic affairs are even more favourable: they believe that EUR 3 to 4 billion per year can be saved. No childish figures. Savings are also possible in your organisation. Except that it can be very advantageous to switch to open source software, there is another advantage. The use of open source software would be safer than the usual systems. A comparison made is this: someone takes no medication without having read the package leaflet, which is too unreliable. This also applies to the computer software. Because the source code is known, you know how the program is put together. Another advantage is that many viruses are only harmful to Windows. These viruses cannot cause damage to open source software.TrainingLearnit closely follows developments in open source and makes clever use of the software itself. For example, our own employees have been using the Ubuntu operating system for some time now and documents are created with the free LibreOffice. Learnit also offers various open source training courses, such as our Office training courses. It is also possible to have a training Wordpress to follow at Learnit. Interested or questions? Feel free to contact us on 020-6369179 or send an email to info@learnit.nl.

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    Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

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    Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

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    Wat is het gevaar?

    In tegenstelling tot computers zijn mensen niet echt goed in onthouden. Toch moet je overal wachtwoorden voor onthouden. Met als gevolg dat veel mensen één wachtwoord gebruiken voor meerdere websites. Dit brengt een groot beveiligingsrisico met zich mee. Als een wachtwoord uitlekt zijn gelijk alle accounts toegankelijk waar dit wachtwoord is hergebruikt.

    Hoe voorkom je diefstal van bezoekerswachtwoorden?

    De beste oplossing om wachtwoorden niet te laten stelen, is ze simpelweg niet te bewaren! In plaats daarvan gaan we de hash van het wachtwoord opslaan. Een hashfunctie maakt een wachtwoord onherkenbaar. Op basis van de hash is het onmogelijk de invoer te achterhalen. Een hashfunctie levert altijd hetzelfde resultaat op bij dezelfde invoer. Een sterke hashfunctie zorgt daarbij ook voor dat twee verschillende teksten niet in dezelfde hash resulteren (als dit wel gebeurt is er sprake van een collision). Zelfs als het hackers lukt om een database met hashes te bemachtigen hebben ze nog geen wachtwoorden in handen.

    Hoe gebruik je de hash functies van PHP?

    Sinds PHP 5.5 is het erg eenvoudig geworden om wachtwoorden te hashen met behulp van de functie password_hash(). Deze functie heeft één verplicht argument: het wachtwoord. Daarbij kan met het tweede argument aangegeven worden welk hashing algoritme er gebruikt moet worden. Als je dit niet opgeeft wordt er standaard gebruik gemaakt van het sterke BCrypt algoritme. Naast hashing voegt deze functie ook een Salt toe, die beschermt tegen Rainbow Tables. Het genereren van de hash gaat als volgt:

     
      $wachtwoord = 'Geheim-Wachtwoord';
      $hash = password_hash($wachtwoord, PASSWORD_BCRYPT);
      echo $hash;
    

    De gegenereerde hash is een tekenreeks van 60 karakters en kan er als volgt uit zien: $2y$10$Se3mLsHueAYTM­3G4Wd9hTuyfzPCRYtafI­mcOSO2U0H4290jPU.SGO. Uit deze hash is het onmogelijk het wachtwoord te achterhalen. Deze hash kun je dus veilig in je database opslaan.

    Om te controleren of iemand een correct wachtwoord heeft ingevoerd gebruiken we de functie password_verify(). Deze geven we twee argumenten mee, het wachtwoord dat is ingevoerd bij inloggen en de hash die we hadden opgeslagen.

    
      $hash = '$2y$10$Se3mLsHueAYTM3G4Wd9hTuyfzPCRYtafImcOSO2U0H4290jPU.SGO';
      $wachtwoord = 'Onzin';
    
      if (password_verify( $wachtwoord, $hash)){
          echo 'Correct wachtwoord';
      } else {
        echo 'Incorrect wachtwoord';
      }
    

    In dit geval zal het gebruikerswachtwoord een andere hash opleveren dan in onze database stond opgeslagen. Zo kunnen we controleren of het ingevoerde wachtwoord correct is, zonder het originele wachtwoord op te hoeven slaan. Zelfs als een hacker toegang krijgt tot onze database is er geen wachtwoord te vinden.

    Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

    15 onmisbare Photoshop-tips

    CMS

    Photoshop is een overweldigend programma met eindeloos veel functies. In het begin verdwalen veel mensen in de vele mogelijkheden. Herkenbaar?

    Uiteraard is een goede cursus de echte oplossing. Maar voor iedereen die daar nu de tijd of het geld niet voor heeft hebben wij hieronder de 15 belangrijkste tips op een rij gezet.

    Na honderden trainingen voor duizenden cursisten hebben wij een aardig idee welke opties de gemiddelde gebruiker nodig heeft, en hoe je snel deze leert te vinden en gebruiken. Geen eindeloze handleiding, geen complexe tutorial, maar meteen aan de slag en resultaat zien.

    CSS

    Tip 1: Transformeren

    Draai of verander een afbeelding
    Content Dreamweaver

    Wanneer je de maat van een foto wilt veranderen, de foto wilt draaien of wilt vervormen, kun je dat doen door te klikken op edit, vervolgens op transform te klikken en de gewenste actie te selecteren. Er is een eenvoudigere manier om dit te doen. Druk Ctrl + T in en er verschijnt een box om de afbeelding heen, die het vervormen aangeeft. Dit betekent dat je de afbeelding van maat kunt veranderen. De beste manier om dit te doen is door de muis op een van de hoeken te plaatsen en dan te slepen, terwijl je shift ingedrukt houdt, zo houden de hoogte en de breedte dezelfde verhouding. Druk op Enter wanneer je klaar bent.

    CSS

    Tip 2: Wijzig de meeteenheid

    Schakel tussen centimeters en pixels
    Flash

    Een korte en snelle manier om te wisselen tussen de meeteenheid is door de muis op één van de linialen te plaatsen (druk op Ctrl + R om de linialen te tonen of te verbergen), klik met je rechtermuisknop en kies vervolgens een eenheid uit het getoonde menu. Je hebt een grote keuze aan meeteenheden: centimeters, pixels, millimeters, punten, percentages, etc.

    CSS

    Tip 3: Magnetic Lasso Tool

    Haal een afbeelding los van zijn achtergrond
    Javascript

    Dit is een gemakkelijke selectietool die je helpt een deel van de omlijning van de afbeelding te traceren. Zo kun je een voorwerp op de afbeelding makkelijk scheiden van de rest van de afbeelding en er bepaalde acties op uit te voeren. Zo kun je bijvoorbeeld een product loshalen van zijn achtergrond.

    CSS

    Tip 4: Magic Wand Tool

    Verwijder een consistente achtergrond
    Marketing and E-commerce Marketing and E-commerce

    De Magic Wand Tool is een andere achtergrond selectietool, ideaal wanneer je met een monotone en consistente achtergrond werkt. Wanneer je een duidelijke kleur in een afbeelding wilt kiezen, dan is dit de juiste tool voor je. De Magic Wand Tool is bijvoorbeeld geschikt bij een witte achtergrond of een heldere blauwe lucht.

    Kies de Magic Wand Tool uit het tools panel en klik op het deel van de afbeelding die je wilt selecteren. Zorg ervoor dat je schakelt tussen de "add to selection" optie in de bovenste rij (icoon van twee vierkanten) zodat je kleuren en tinten aan je selectie kunt blijven toevoegen.

    CSS

    Tip 5: Custom Shape Tool

    Kies uit een enorm aantal vormen
    PHP PHP

    Het paneel met functies geeft je alle basisvormen die je nodig hebt, zoals een vierkant, een lijn, een cirkel, ovaal etc. Echter als je meer opties wilt hebben, gebruik dan de Custom Shape Tool. Het icoon hiervan lijkt op de eerste pannekoek (misschien was dit niet de bedoeling van adobe).

    De Custom Shape Tool is eenvoudig te vinden in de Options bar. Nadat je de Custom Shape Tool geselecteerd hebt, verschijnen er een groot aantal vormen. Aan de rechterkant van het Custom Shape Tool icoon zie je een kleine miniatuurweergave. Je krijgt toegang tot meer vormen door te klikken op de kleine pijl aan de rechterkant van het paneel. Wanneer je op zoek bent naar spandoeken, praatbubbels of alle soorten pijlen dan is dit de juiste tool voor je.

    CSS

    Tip 6: Adjustment Layers

    Werk in een aparte laag
    Photoshop Photoshop

    Wanneer je Photoshop gebruikt, voor welk doel dan ook, voor het veranderen van kleuren van een afbeelding, voor het scherper of beter maken van contract, onthoud altijd om Adjustment Layers te gebruiken. Het grote voordeel van de Adjustment Layers is dat het geen verandering maakt op de afbeelding zelf, maar op een aparte laag. Zo kun je makkelijk de bewerkingen aanpassen om te zien wat het mooist uitpakt. De Adjustment Layers kun je onderin vinden bij the layers panel (een zwart en wit cirkel icoon).

    CSS

    Tip 7: Layer Styles

    Geef een effect aan je afbeelding
    XML

    Dit is een eenvoudige en simpele manier om wat pit aan een afbeelding te geven. Layer styles zijn een speciaal effect dat je eenvoudig kunt toevoegen aan individuele lagen. Het enige wat je hoeft te doen is dubbel te klikken op de laag en kies het effect dat je mooi vindt.

    Je kunt kiezen uit een heel assortiment van functies; voeg een gloed toe, voeg schaduw toe en nog veel meer met een muisklik. Blijf voorzichtig en zorg dat je niet overdrijft. Deze effecten hebben de neiging om goedkoop te lijken als je er teveel van gebruikt.

    CSS

    Tip 8: Healing Brush Tool

    Verwijder imperfecties
    Free Courses

    Dit is een zeer handige tool voor iets gevorderde photoshoppers. Je kunt het gebruiken om de afbeelding te repareren van imperfecties zoals krassen en vlekken. Kies de borstelgrootte, houd de Alt toets vast en selecteer een mooi en schoon gebied van de afbeelding. Laat de Alt knop los en verf over de slechte omgeving. In principe kopieert deze functie een stukje van de foto van de eerste naar de tweede positie.

    CSS

    Tip 9: Spot Healing Brush

    Verwijder smetjes en puistjes
    Wordpress

    Ja - het is inderdaad precies hoe het klinkt, deze tool maakt alles een stuk mooier! Wanneer u een plek, smet of een moedervlek hebt, kan deze tool het meteen verwijderen. Het kan ook gebruikt worden om een puistje te verwijderen.

    Plaats de borstel op het gebied dat je wilt 'fixen', zorg ervoor dat de borstel een beetje groter is dan de plek en klik op de plek. Photoshop zorgt ervoor dat de geretoucheerde plek automatisch mooi wordt, zodat je zelf echt niets anders hoeft te doen.

    CSS

    Tip 10: Dodge Tool

    Verwijder rode ogen
    Search Engine Optimization

    De Dodge Tool maakt pixels lichter van kleur waar je het gebruikt. Dit is een goede oplossing voor het bekende rode ogen probleem. Zet de Dodge Tool op een softe borstel, ga hiervoor naar Range settings in de menubar en kies hier highlights, zet de Exposure op ongeveer 20%. Ga dan voorzichtig met de borstel over het rode gedeelte.

    Overdrijf niet, anders zal je model er onrealistisch uit gaan zien. Een aantal simpele strepen zou voldoende moeten zijn.

    CSS

    Tip 11: Blur Tool

    Vervaag kleine imperfecties
    Photoshop CS6

    Een eenvoudige en fijne manier om kleine rimpels te verwijderen is door ze een beetje te vervagen. Gebruik de Blur Tool om kleine imperfecties glad te strijken, zoals de rimpels rond de ogen of het mondgebied, je vervaagt ze eenvoudig in de achtergrond. Nogmaals, zorg ervoor dat je niet overdrijft want anders zal de afbeelding teveel vervagen.

    De Blur Tool kan imperfecties herstellen, maar de Blur Tool wordt ook gebruikt voor meer artistieke doeleinden. Het is dus belangrijk om een beetje handigheid op te bouwen met de Blur Tool.

    CSS

    Tip 12: Move Tool

    Verplaatst selecties
    Facebook Advertising Base

    Dit is een eenvoudige maar bruikbare tool. De Move Tool gebruik je om selecties of layers te verplaatsen, ook naar andere afbeeldingen. Meestal wordt het gebruikt om de layer te verplaatsen nadat de layer in de afbeelding is geplaatst. Houd de shift knop vast om alleen horizontaal of verticaal te verplaatsen.

    CSS

    Tip 13: Clone Stamp Tool

    Maak een exacte kopie
    HTML and CSS Basics

    Deze tool lijkt op de Spot Healing Brush Tool (zie hierboven). Je gebruikt het namelijk op dezelfde manier, echter vermengt deze tool niet op het einde. Het is een exacte kopie van de informatie van de eerste geselecteerde ruimte tot de tweede geselecteerde ruimte. Je gebruikt het dus om kleine foutjes te corrigeren of om manipulaties te maken.

    Selecteer de Clone Stamp Tool en stel de gewenste brush grootte in. Het is het beste om de flow op 50% te zetten. Houd Alt ingedrukt en selecteer het gebied dat je wilt klonen. Door te klikken en vervolgens te slepen, kun je de kloon verplaatsen.

    CSS

    Tip 14: Crop Tool

    Verwijder een deel van de afbeelding
    Google AdWords Basics

    Met de Crop Tool (sneltoets C) kun je delen van een afbeelding verwijderen, om de focus op een bepaald deel van afbeelding te leggen. De Crop Tool kun je gebruiken door een deel van de afbeelding te selecteren en vervolgens op Enter te drukken. Je kunt de selectie verplaatsen door met de linkermuisknop de selectie te slepen.

    CSS

    Tip 15: Gradient Tool

    Vul een achtergrond met overgangskleuren
    Google Analytics Basics

    Met de Gradient Tool kun je een gebied vullen met overgangskleuren, bijvoorbeeld een afbeelding vanaf oranje in grijs laten overlopen. Er zijn daarnaast meer geavanceerde gradients beschikbaar met meerdere kleuren die bijvoorbeeld transparantie bevatten.

    Andere functies van de gradient tool zijn bijvoorbeeld kleurige achtergronden achter objecten plaatsen, schaduw maken of meer diepte in een afbeelding aanbrengen. Dit zijn echter opties voor meer gevorderde photoshoppers.

    CSS

    Extra: Opslaan voor het web

    Sla de afbeelding op voor het web
    Google Analytics Basics

    Tot slot is het van belang de afbeelding in het juiste formaat op te slaan. Wanneer je de afbeelding op internet wilt gebruiken is het belangrijk dat het laden van de afbeelding niet te lang duurt. Hiervoor gebruik je de optie File > Save for Web & Devices. Bij de instellingen kun je het bestandsformaat en de kwaliteit kiezen, hoe hoger de kwaliteit hoe groter het bestand.

    Binnen het Save for Web venster zijneen aantal tabs, waaronder 2up. 2up kun je gebruiken om het venster te splitsen, aan de linkerkant is het origineel te zien, terwijl het rechtergedeelte de nieuwe instellingen bevat.

    Je kent nu de basistools van Photoshop, gefeliciteerd en veel succes!

    Wil je nog handiger worden met Photoshop en op een professionele manier beeldmateriaal bewerken? Tijdens de Photoshopcursussen van Learnit leer je op een efficiënte manier te werken met Photoshop. Je leert de fijne kneepjes van Photoshop en krijgt actieve ondersteuning tijdens deze training. Lees meer over deze cursussen!

    Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

    Webshops: een kans of bedreiging?

    Onlangs werd duidelijk dat Nederlanders in 2012 maar liefst 88 miljoen keer een online bestelling hebben geplaatst – een groei van 13 procent ten opzichte van 2011. Het werd ook het jaar waarin webgigant Amazon een robotsysteem aanschafte dat, eenvoudig gesteld, same day delivery mogelijk heeft gemaakt: je bestelt het product in de ochtend en ontvangt het in de namiddag.

    Maar naast deze groei en technologische ontwikkeling van online activiteiten, werd het ook het jaar waarin de ‘offline’ detailhandel in Nederland zware klappen te voorduren kreeg en het consumentenvertrouwen lager dan ooit lag. Met het project Voor de goede zaak, geïnitieerd door Dagblad van het Noorden, worden expertise en middenstand bijelkaar gebracht om de plaatselijke detailhandel een hart onder de riem te steken. Ook Learnit denkt mee: wat kan de winkelier doen om het tij te keren?

    Feitelijk zijn er twee opties. Allereerst kan de winkelier vol inzetten op het intensiveren van klantcontact en optimaal gebruik maken van die ene, belangrijke ‘offline-eigenschap’: persoonlijk contact maken met de klant. Een juiste inschatting maken van diens wensen en mogelijkheden. Klantenbinding realiseren. Maar ook een gastheer zijn – de winkel als gastvrije, aangename vestiging presenteren waar alle deskundigheid rondom een product of dienst samenkomt. Met trainingen als Klantgericht werken en Verkoopvaardigheden face-to-face voor winkelpersoneel is deze optie goeddeels te realiseren.

    Ten tweede kan het motto ‘If you can’t beat them, join them’ voor de detailhandelaar opgaan: bouw zelf een webshop, wees optimaal online bereikbaar en geef de klant de mogelijkheid alles via internet te regelen. Het klantenpotentieel breidt hiermee natuurlijk enorm uit en door het aanbieden van verzendingen is de winkelier niet meer enkel afhankelijk van de plaatselijke economie.

    Maar een combinatie van klantgericht werken en online activiteiten uitbreiden is natuurlijk het meest wenselijk. Wanneer de winkel zowel on- als offline goed bereikbaar is, deskundigheid uitstraalt en betrouwbare services zoals snelle verzending en klachtenafhandeling biedt, wordt het principe van een webshop meer en meer kans in plaats van bedreiging. Een kans die Learnit graag helpt grijpen!

    Many websites are available online offering free ready-to-use templates. You can usually choose from dozens of variants and styles. This way you can always find a design that fits your product. For example, if you have a company that can repair smartphones, then you can choose a template that is sleek, clear and businesslike. Have you written a children's book, then you choose a colorful design that appeals more to children. This way at least the look for your page will be completely round based on your target group and style.

    Besparen met open source software

    GroenLinks meent dat de overheid miljarden kan besparen met opensourcesoftware. Dat zegt GL-Kamerlid Arjan El Fassed in een interview met nu.nl. Maar dat geldt niet alleen voor de overheid, ook bedrijven en organisaties die veel gebruik maken van computers kunnen enorm veel besparen door gebruik te maken van open source.

    Wat is opensourcesoftware?

    Opensourcesoftware wordt niet ontwikkeld door één groot bedrijf zoals Microsoft Office, maar komt vaak tot stand op publiekelijke en gemeenschappelijke wijze. Er wordt samengewerkt door verschillende programmeurs en bedrijven om de software te ontwikkelen en is geheel gratis. Kenmerkend voor deze computerprogrammatuur is dat de broncode wordt vrijgegeven. Hierdoor kunnen gebruikers de software zelfstandig bestuderen, aanpassen en eventueel verbeteren. Het aanbod van open-sourcesoftware is groot. Zo zijn er hele besturingssystemen die Windows kunnen vervangen zoals Ubuntu en Debian. Ook bestaan er opensource CMS systemen, zoals Drupal, Wordpress en Joomla! Hiermee kan relatief eenvoudig een professionele website worden gebouwd. Dan zijn er nog de OpenOffice.org software pakketten. Dit is de gratis tegenhanger van Microsoft's Office pakket en bevat programma's als Writer om in te typen, Calc om spreadsheets mee te maken en Draw om mee te tekenen.

    Besparen

    Terug naar de politiek. In het interview geeft El Fassed aan dat er diverse onderzoeken zijn uitgevoerd naar mogelijke besparingen op ICT gebied. De Algemene Rekenkamer meent dat er op jaarbasis 88 miljoen euro valt te besparen met de open-sourcesoftware. De interne raming van Binnenlandse zaken is nog gunstiger: zij menen dat er per jaar 3 tot 4 miljard euro bespaard kan worden. Geen kinderachtige cijfers dus. Ook in jouw organisatie zijn besparingen mogelijk. Behalve dat het zeer voordelig kan zijn om over te stappen op opensourcesoftware, is er nog een ander voordeel. Het gebruik van opensourcesoftware zou veiliger zijn dan de gebruikelijke systemen. Een vergelijking die gemaakt wordt is deze: iemand neemt geen medicijn zonder de bijsluiter te hebben gelezen, dat is te onbetrouwbaar. Dat geldt ook voor de computerprogrammatuur. Omdat de broncode bekend is, weet je hoe het programma in elkaar steekt. Een ander voordeel is dat veel virussen alleen schadelijk zijn voor Windows. Deze virussen kunnen geen schade aanrichten op opensourcesoftware.

    Training

    Learnit volgt de ontwikkelingen rond open source op de voet en maakt zelf ook slim gebruik van de software. Zo maken de eigen medewerkers al enige tijd gebruik van het besturingssysteem Ubuntu en worden er documenten opgesteld met het gratis LibreOffice. Learnit biedt verder verschillende open source trainingen aan, zoals onze Office trainingen. Het is ook mogelijk om een training Wordpress te volgen bij Learnit. Interesse of vragen? Neem gerust contact met ons op via 020-6369179 of stuur een mailtje naar info@learnit.nl.